[NEW FEATURE] Get Full Visibility Into Your Entire Email Marketing Strategy

New Feature: Get Full Visibility Into Your Entire Email Marketing Strategy Email marketing. It’s 4x more effective than direct mail... ...gets 6x more conversions than Twitter... ...40x more engagement than Facebook... And has the BIGGEST impact on your ROI ??? Why? Your audience opted-in to your email list. They want to hear from you! And when you rely on email marketing as your primary channel to drive conversions, profits, and customer relationships… ...you need a simple AND effective way to manage it. Which is why I’m excited to introduce our newest feature...Email Marketing from CoSchedule! AKA the new, simpler way to manage and optimize this POWERFUL strategy inside your CoSchedule calendar. With Email Marketing from CoSchedule, you can:
  • Seamlessly integrate with your *favorite* email marketing platform. You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to CoSchedule with just a couple clicks.
  • Write click-worthy email subject lines...every time. With Email Marketing, you can use CoSchedule’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions.
  • Get full visibility into your ENTIRE marketing strategy. Say “buh-bye” to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, it’s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary.
And when it’s this easy to manage + optimize your already-powerful email marketing strategy... ...imagine how much more ROI you can drive with everything in one place. ?

Get Full Visibility Into Your Entire Email Marketing Strategy With @CoSchedule

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Seamlessly Integrate With Your *Favorite* Email Marketing Platform 

You already have a kick-a$$ email platform you know and love (and TBH you’ve already spent ours perfecting your strategy)…. ...so why give it up? With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, OR ActiveCampaign) to CoSchedule with just a couple clicks! Without further ado, let’s get into how each integration works and how you can integrate it with CoSchedule!

MailChimp

When you connect your MailChimp account with CoSchedule, you can make real-time changes to your email campaigns (without jumping from screen to screen)! With the MailChimp integration, you can: Create email campaigns in MailChimp and they will populate in CoSchedule (and vice-versa!)… Drag and drop emails in CoSchedule and the changes will automatically update in MailChimp… Sync changes in your email subject lines between MailChimp and CoSchedule… Delete email campaigns in MailChimp and they will be deleted in CoSchedule…. AND delete email campaigns in CoSchedule and the campaigns will be deleted in MailChimp! Plus, you can use the Email Subject Line Tester to test and optimize every subject line! (More on that later). Which means you stay in complete control...and can easily manage every MailChimp email campaign (in relation to the rest of your content in CoSchedule). Onto the next (awesome) integrations!

Campaign Monitor, Constant Contact, And ActiveCampaign!

These integrations are read-only and all function the same (unlike MailChimp), so we’re gonna cover the functionality at the same time. With Campaign Monitor, Constant Contact, and ActiveCampaign: Every scheduled email will auto-magically populate in CoSchedule; giving you even greater visibility across all your marketing efforts… AND you can score your email subject line with CoSchedule’s Email Subject Line Tester (and access a full report)! We also made it super slick for you to quickly jump into your email platform if you need to make any changes to your scheduled email campaigns! Which means (even though these integrations are read-only) it’s still VERY easy to manage + optimize your already-powerful email marketing strategy...in one place. (And that’s pretty awesome).

Write Click-Worthy Email Subject Lines...Every Time

Do you ever find yourself spending hours on an email… Only to get a less-than-stellar open rate (and an even sadder CTR)? We’ve all been there. Which is why I’m gonna let you in on a little secret. Even if you spend 12 hours meticulously crafting the *perfect* email… If you don’t have a click-worthy subject line… Your prospects are NOT going to open that email. ? Why? Because subject lines drive open rates. Subject lines are the “secret sauce” in any successful email campaign. So if you’re gonna boost your open rates… You need to create POWERFUL, high-converting subject lines. With Email Marketing, you can use CoSchedule’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. We gathered and analyzed 20 different case studies, articles, and guides to figure out what mechanics drive the best email subject lines (and their respective open rates)... And based on all the information we found...we invented the Email Subject Line Tester and built  it right into CoSchedule just for you ? ^Which means you can write the BEST (and highest converting) email subject lines... ...every time.

Get Full Visibility Into Your ENTIRE Marketing Strategy 

Managing an ENTIRE, cohesive marketing strategy means you’re responsible for content, social, events, email campaigns...and making sure everything works together (and that you’re not spamming your audience). So when you’re constantly jumping from screen to screen to track down every.moving.piece of your marketing strategy… You’re never getting a full, holistic view of your team’s planned content (and things can get hairy….fast). Luckily, with Email Marketing from CoSchedule… You can say “buh-bye” to disjointed marketing content (and constantly jumping from screen to screen) and easily see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary! So instead of your monitor looking like this…. It can look like this... ? And with everything in full view, you can see what’s going where (and easily make changes with the rest of your strategy in mind). For instance, if you need to make changes to your planned MailChimp campaigns, simply drag + drop your emails and the changes will automatically sync in MailChimp! Or if you need to change the date of a Campaign Monitor email, hover over the icon on the right side of the piece of content...and we will pop you right over to Campaign Monitor (where you can easily make any updates to your email). ^With Email Marketing, it’s easy for make sure every piece of your marketing strategy works together… And when it doesn’t, you can make the necessary changes with just a couple clicks. (Which means you stay in complete control of your entire strategy). Email marketing. It’s 4x more effective than direct mail... ...gets 6x more conversions than Twitter... ...40x more engagement than Facebook... And has the BIGGEST impact on your ROI ??? And when Email Marketing from CoSchedule makes it this easy to manage + optimize your already-powerful email marketing strategy (alongside the rest of your planned content)... ...imagine how much more ROI you can drive with everything in one place. ?Start using Email Marketing today!
About the Author

Product Marketing Specialist @CoSchedule + popcorn connoisseur. Favorite things: Southern food, creative thinking + board games.