How To Estimate Your Workload To Plan Ahead With Brian Honigman From Honigman Media [AMP 028]
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- Information about Honigman Media and what Brian does there.
- How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking.
- How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises.
- What to do if you get off-track when it comes to meeting deadlines or other client obligations.
- How saying no can help with prioritizing, as well as how Brian decides when to say no.
- The importance of publishing content consistently on your own channels in addition to your client channels.
- Brian’s best advice for a marketer who is looking to boost their productivity.
- “On Friday, I try to plan out what I’m going to be doing the next week. When I sit down Monday morning, I have a strong sense of what I’m going to be tackling.”
- “Just getting up and walking away from the computer... can give your brain a break to the task at hand and helps to get back on track.”
- “Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.”
How To Estimate Your Workload To Plan Ahead With Brian Honigman
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Nathan: You already created and published tons of content. Am I right? But will publishing even more content help you boost your results even further? The answer is yes. We’ve got the data that proves that publishing more content helps you influence your goals that much faster. The question is how can you do it? It comes down to proactively planning your workload and that takes awareness, reflection, and a lot of organization too. That’s the story Brian Honigman, the CEO of Honigman Media is sharing on this episode of the Actionable Marketing Podcast. Brian produces tons of content not only for his clients like People Magazine but for his own brand on publications like Entrepreneur, Forbes, his own blog, and a lot of others too. I’m Nathan from CoSchedule. I am excited for you to learn how to stay organized and productive with Brian. Let’s listen to him. Hey Brian! Thanks a lot for joining me on the podcast today. Brian: Awesome, happy to be here. Thank you. Nathan: I’m happy to have you, Brian. I was wondering if you could just kick it off by telling me a bit about yourself and Honigman Media. Brian: Yes, sure. I’m a marketer through and through. I’ve worked at Startups. I’ve worked at an agency before, brand side. I had a really great mix of experience that I gathered all up and started my own consultancy just under four years ago. Basically, Honigman Media is a content marketing focused consultancy as myself and a couple other contractors. We help medium to small sized businesses as well as large companies like People Magazine and The Weather Company. I help them with social media and content marketing, specifically and that spills into a couple of different areas. I do courses with LinkedIn and NYU. I do one on one coaching. I do consulting, speaking. I write about all this stuff. Basically, a geek that gets to talk about this stuff all the time and writing is certainly something that ties in everything I do. It’s one of the main ways I was able to market myself in the industry. Get my name out there, get my ideas out there and build some credibility around what I’m offering as a service provider. Nathan: I really wanted to talk about that, specifically. You published lots of content. Not only for your clients, but for your own blog and even for some pretty major publications like, I know you’ve written for Forbes, The Next Web, Entrepreneur, The Huffington Post. I was wondering, could you give me an overview of how much content you create in an average week? Brian: It definitely varies but I would say, on an average week, I’m writing at least five blog posts. Some weeks, it’s the five blog posts and a white paper thrown in there. That’s a mix of content for myself, for my own blog, on different publications that I’m using to get my ideas out there then also, for clients. About five or so or close a week. That’s about as much as I can physically do without my eyes bleeding and my hands falling off. Amongst the other stuff I’m doing lately, my work at this point is diversified among speaking and doing coaching, consulting. I’m not just doing writing but it’s certainly a big part of everything I’m doing for clients and for myself. It’s about the average. Nathan: I know your content isn’t just this like run on the mail stuff. It’s very well planned out. It’s well researched. You put a lot of effort into it. That’s a lot of content to create in a week. I was wondering, how do you plan an average week’s worth of projects? Brian: Every Friday, towards the end of the day, when I’m getting tired from everything I’ve done during the week, I use Google Keep. Which is like Google Notes but the official product name is Google Keep and it’s just like a little note taking app. I use that to plan out what tasks I’ll do every single day. On Friday, I try to plan out to the best of my ability. It’s never perfect. This is what I’m going to be doing Mondays through Friday the next week. So that when I sit down Monday morning, I have a fairly strong sense of, okay this is what I’m going to be tackling today, this is what I have coming up. I can always move things around but it gives me a good pacing for what to expect and how to budget my time. I try my best to plan what’s happening a week before. That’s just been really helpful and pacing so I’m not overwhelmed. I’m not doing 5,000 things every day because that would not be very productive. I would also probably pass out from exhaustion.
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