Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]
- Resusci Anne: Laerdal Medical creates, manufactures, and sells resuscitation mannequins and medical simulation trainers
- Saving More Lives: No one should die or be disabled unnecessarily
- Grand Central Station: Laerdal’s marketing teams communicate and collaborate on content campaign components
- Plan ahead by prioritizing projects based on company goals, initiatives, products, and providing the right information to customers at the right time
- Flexible and Supportive Team of Friends: All hands on deck to help when needed
- CoSchedule: Best option for teams to communicate, plan, get organized, meet deadlines, and increase visibility
- S.M.A.R.T. Success: Set specific, measurable, achievable, realistic, and timely goals that show value contributed by teams and individuals to stakeholders
- “We believe that no one should die or be disabled unnecessarily during birth or from sudden illness, trauma, or medical errors.”
- “...the digital marketing team is like Grand Central Station. Everything comes through us and we have our hands in all these different places.”
- “Plans are just plans. They’re not always reality. We always have to keep that in mind as a team. Work shifts, priorities change, something more urgent may come to light.”
- “Once we know what the company goals are, we’re able to set our goals as marketers and make sure that what we’re doing ties into those.”
Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical
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