How To Use Facebook Retargeting Ads To Boost Conversions With Nick Steeves From Wishpond [AMP 036]
- Information about Wishpond and what Nick does there.
- Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting -- one way that is basic and one way that is more advanced.
- How Wishpond comes up with retargeting ad ideas.
- The types of retargeting ads that work the best for Display and Facebook.
- Tips on making great videos that will result in conversion.
- Why it makes good business sense to “pay to play” on Facebook.
- Why Wishpond calls their marketing team “the growth team.”
- What the Wishpond growth team’s workflow looks like and how they keep it all organized.
- How to test ads to know what works best, as well as what to look for to know whether the ad is working or not working and how to learn from the ads that just didn’t work.
- Nick’s best advice for someone just starting out with retargeting ads.
How To Use Facebook Retargeting Ads To Boost Conversions With Nick Steeves From @WishpondClick To Tweet
- “Retargeting is a really great way to bring back the people who visit your website that first time but don’t buy.”
- “If you want to retarget people who visit your website, the only way to really do this is with ads.”
- “The growth team not responsible for marketing, they’re not responsible for branding and what the website looks like -- they’re responsible for the growth of the company.”