How To Generate (And Nurture) Leads With Brittany Berger From Mention [ACM 014]
How To Generate (And Nurture) Leads With Brittany Berger From MentionClick To Tweet
- All about Mention, including what Brittany does and what types of content the company handles.
- Lead generation: What it means and what goals Brittany had when solving challenges in generating and converting leads.
- How to prioritize tasks and projects to optimize lead generation.
- An overview of tactics and strategies that Brittany and her team have tried and used to generate and convert leads.
- How HubSpot has been a valuable part of marketing automation, as well as how to use and repurpose blog content.
- What to track to understand the types of content that are likely to appeal to your target client.
- Why building an e-mail list is important to conversions.
- “Our goal is really on optimizing the lead nurturing funnels... to improve conversion rates.”
- “Email is the most effective way to reach someone on a regular basis. It’s not as crowded as social media.”
- “There’s no set or right way.... It’s easy to create unnecessary content, so I’m glad we started small and waited.”