How The Agile Hub And Spoke Content Framework Works With Celena Canode And Emily Pick From G5 [AMP 151]
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- Day-in-the-Life of G5 Marketers: Multi-purpose, do everything, always changing, never concentrate on one task for too long
- Norm for Marketers: Set aside time to focus; be agile to adapt to the unexpected
- Open Office Space: Remove distractions, find a place to hide, or work remotely
- Marketing Strategy: Streamline plans and align tasks with business goals
- Vertical Leads: Identify pain points, develop tactical side of strategy, and provide value through content and education to overcome challenges
- Hub and Spoke Model: Distribution plans consider channels, how to share and amplify content, and empower internal teams to appropriately use content
- Marketing Analytics: G5 uses Salesforce and Pardot to track goals and KPIs
- G5 selected CoSchedule to consolidate and centralize tasks, schedules, and staff to provide visibility and accountability
- Lattices, not Ladders: Are you willing to move and take a different position?
- G5
- Salesforce
- Pardot
- CoSchedule Academy
- New CoSchedule Marketing Suite
- Write a review on iTunes, and send a screenshot of it to receive cool CoSchedule swag!
- “We really try to make pieces of content, the hubs around our messaging.” Celena Canode
- “There is something new to do every single day. To be successful, you have to be willing and ready to adapt to changes and be really dynamic with your planning.” Emily Pick
- “As we’re being asked to do more, what we’re looking at is providing higher value pieces of content.” Emily Pick
- “You can learn something from anyone. Just be open to it.” Celena Canode
How The Agile Hub And Spoke Content Framework Works With Celena Canode And Emily Pick From G5
Click To TweetTranscript:
Nathan: More so than ever before, marketers are being asked to do more with less and I really mean that quite literally. There’s a lot of data out there from a variety of reports from Gartner and Beyond, and all of it suggest that CEOs are expecting CMOs to do more. Do more while not increasing marketing team head count. Do more with customer experience, complete more work, more projects, there are more internal requests coming than ever before, and alongside that, all at the same time, marketers are expected to maximize their heavy investments in MarTech to their fullest potential. What does that actually mean for us? Essentially, companies are willing to spend more on our marketing tools and expect us as marketers to be extremely efficient with them. Doing that takes some foresight. Change is inevitable and we all know that especially in the marketing industry, things move really fast here, but embracing when change is necessary can really help you succeed. So, how to do that, right? That’s why we’re talking with Celena Canode and Emily Pick today from G5. Emily is the Content Marketing Manager and Celena is the Marketing Campaign Manager at G5. You’re going to learn what agile marketing looks like in the wild. It’s a pretty fun use case. Celena and Emily are also going to share some simple frameworks for how they take on urgent requests alongside their planned work. It’s a lot simpler than you think and I just think it’s a brilliant framework for the rest of us. And they’re going to share some insight on how a hub and spoke content model can help you ship some really successful marketing, and then make sure you’re promoting it to get the biggest results. I’m Nathan from CoSchedule, and now it’s time to get AMPed with Celena and Emily from G5. Hey, Emily and Celena, I’ve got you on the Actionable Marketing Podcast. Thanks for being here. Emily: Thank you for having us. Celena: We’re excited to get started today. Nathan: Well, I’m excited. Let’s just take it from the top. For anybody who might not have heard of G5 before—I know, why wouldn’t they—could you loop us a little bit on what G5 is? Emily: Sure, so this is Emily. I am our Content Marketing Manager. I’ve been at G5 for about four years now. G5 really specializes in digital marketing for the self storage, multi-family, and senior living verticals. We have a pretty inclusive suite of products and services. We do everything from demand generation to reputation management. We really specialize and have a lot of technologies that are some of the smartest on the market for digital advertising. Our entire goal here is to really increase the exposure for our clients and make sure that we are helping them achieve their peak occupancies. Celena: And business goals. Emily: Yeah, really. Just helping them meet all their business goals. Everything on the front end of the marketing side we do. Nathan. Nice and that’s a really interesting vertical. I really like that. Something that I wanted to ask, and maybe both of you could take a stab at this, is what does a day in a life look like for you guys as the marketers there at G5? Celena: This is Celena. I’m the Marketing Campaign Manager for senior living and self storage. I guess my day is balancing between upcoming conferences and events and how we’re promoting new products at those events, and also writing email campaigns, working with our graphic designer on ads and other pieces of collateral that I’m going to be sending out and needing at shows. It’s definitely a multi-purpose marketing, do everything, always changing around, never really concentrating on one or two tasks for too long. Just always moving. Emily: Right, and just to echo what Celena said, I don’t even know if I can say there’s real typical day in our marketing department which is actually one of the things that I really enjoy about it. I come in and there is something new to do every single day. I think one of the big things within our department to be successful is that you have to be willing and ready to adapt to changes and be really dynamic with your planning because I could come in the morning and do something as simple as get on social, check out who’s been commenting on our stuff, see if there is anything I need to respond to, see if there is anything I need to share, all the way up to running up to our CEO’s office and talking to him about what he would like to promote at our next show and what the objectives he would like to achieve with that. It can be something as simple as, “What are we doing for T-shirts?” to really looking at the entire strategic direction of where we’re planning to go within the next X amount of time.![](https://media.coschedule.com/uploads/151_Celena-Emily-Podcast-Graphics_quote-02.png?w=3840&q=75)
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