How To Proactively + Systematically Grow Your Email List With Lindsey Morando From HelloBar [AMP 102]
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- Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution
- People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel
- Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them
- Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness
- Convert traffic into email subscribers by understanding users and what's going to get them to take action; see where people are going on your site using analytics
- Pop-ups and lead captures sometimes get a bad rap; it's because you're not presenting the right message, at the right time, to the right people
- Content upgrades are a lead capture within a blog post - it’s a pattern interrupt; quizzes, challenges, and games also work well
- When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community
- First email should welcome people, share your story, and introduce you; can include a video or downloadable
- First Email List: Start with people you know; let them know what to expect, what you're going to share, and what value you're going to provide with a call to action
- Hello Bar
- Marie Forleo
- ConvertKit
- Bonjoro
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- “Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.”
- “I see it as creating and cultivating a community...your tribe of people, people that have a common interest that you can support and provide a solution to.”
- “I've always found email to be the most valuable because it is a direct contact. I think it's so valuable because you actually have direct access to it and it's your community.”
- "Don't just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and what's going to allow them to be successful.”
How To Proactively + Systematically Grow Your Email List With Lindsey Morando From @thehellobar
Click To TweetTranscript:
Nathan: Marketers can have so many goals—almost too many goals. Let's not forget about these KPIs or Key Performance Indicators. We, as marketers, can measure so much now and with that in mind, what should you actually focus on to influence real growth? The way that I see it, there are several specific lead indicators that marketers can measure that ultimately, influence revenue growth. Those look something like this; website visitors to email subscribers to marketing qualified leads, to sales qualified leads, and of course, customers. Knowing a funnel like that, building a community of fans that subscribe to receive information from you via email becomes ultra important. That's why we're chatting with Lindsey Morando today on the Actionable Marketing Podcast. Lindsey is the director of marketing at HelloBar. That company is dedicated to helping marketers build their email list and a whole lot more, so Lindsey is the perfect expert to chat with, in this topic of list building. Today, you're going to learn why your community of email subscribers is your most valuable asset as a marketer. You're going to get a ton of advice on conversion tactics, and you'll learn how to create lead magnets and content upgrades that are going to turn your website visitors into subscribing fans of your content. I'm Nathan from CoSchedule. Now, let's get to it with Lindsey. Hey, Lindsey. Thank you so much for being in the podcast today. Lindsey: Thanks for having me. Nathan: This is pretty exciting. HelloBar has been a tool that we've been following here in CoSchedule, maybe let's just start there. Tell me a little bit about HelloBar and some of what you do there. Lindsey: Yeah, definitely. HelloBar is a lead generation tool. We've been owned by Neil Patel since 2011—been around for quite some time. We focus on helping business owners, digital marketers, and e-commerce stores collect more emails and get more sales. Over here, I handle all the marketing. I'm the Director of Marketing. I oversee all of our partnership, our webinars, our training; oversee our team working on social media, email marketing, and blogs. Quite a lot of different marketing efforts. I really focus also on how to make people successful, how to get help our users to really, ultimately, succeed in their businesses because you know, having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world, these days.
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