How To Scale Your Business To Reach A Larger Audience With Brandon Andersen From Ceralytics [AMP 062]
- Some information about Ceralytics and what Brandon does there as the chief strategist, as well as what Brandon did before Ceralytics.
- Some of the marketing challenges that Brandon faced as he moved Ceralytics from a startup to a successful company, as well as how they got past those challenges.
- The concept of a blue ocean: what it is and why it’s important.
- Successful things that Brandon did right away to build an audience in the early days of the company.
- How focusing on influencer is a great marketing tactic.
- A step-by-step way to build relationships with influencers.
- Tips on getting into guesting.
- Brandon’s best tips on marketing strategy and how to build one as a new marketer.
- “Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.”
- “Those early days are going be really rough. You’re all gonna be trying to finding your way. You need to communicate with each other and really listen to what each other has to say.”
How To Scale Your Business To Reach A Larger Audience With Brandon Andersen From @ceralyticsClick To Tweet