Author Archive
Jordan Loftis
Jordan is a content marketing strategist at CoSchedule. He loves the nitty-gritty on topics like video marketing, copywriting, and waffle making—the latter being most key to his work. When not creating content or breakfast food, he likes to mountain bike, play music, and travel with his family.
8 Steps To Influencing Marketing Change Management That Sticks
Something is broken. Maybe it’s your workflow. Maybe it’s how you collaborate across multiple teams. Maybe it’s knowing how the content you produce influences ROI. At CoSchedule, we know you’d […]
Jordan Loftis
September 30, 2021
How To Create A Brand Positioning Strategy That Will Appeal To The Right People
You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […]
Jordan Loftis
November 16, 2020
30 Best Marketing Books To Get Remarkable Results In 2019
Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how […]
Jordan Loftis
December 13, 2018
The Best Marketing Tips From 9 Top Influencers
This year, CoSchedule sent teams to two of the largest marketing conferences in the world: INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers. To make the most of it […]
Jordan Loftis
October 30, 2018
A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)
Marketing strategy looks different for everyone. … In-house marketing teams often do it all — from social media marketing to brand positioning. … Agencies handle marketing for clients in diverse verticals. … […]
Jordan Loftis
October 24, 2018
The Best Marketing Proposal Template That Will Get A Yes
Let me guess, you’re writing a marketing proposal right now? Marketing plans alone can be brutal — much less pitching them to potential clients or top company brass. Often, they […]
Jordan Loftis
October 3, 2018
![How To Lead A Successful Remote Team In 6 Steps With Sandra Lewis From Worldwide101 [AMP 105]](https://media.coschedule.com/uploads/105_Sandra-Podcast-Graphics-01.png)
How To Lead A Successful Remote Team In 6 Steps With Sandra Lewis From Worldwide101 [AMP 105]
Do you work remotely? A recent Gallup study shows that more than 40% of the American workforce works remotely, at least some of the time. Today, we’re talking to Sandra […]
Jordan Loftis
October 2, 2018
The Ultimate Guide To Beating Makeshift Marketing For Good (13 Articles)
make•shift mar•ket•ing |ˈmākˌSHift ˈmärkədiNG| noun “the temporary, sub-optimal solution for getting your marketing mayhem together.” It’s a real thing. Click play and see what I mean… I can’t tell you how […]
Jordan Loftis
September 7, 2018
How To Lead A Cross-Functional Team Collaboration With CoSchedule
Cross-functional teams are assembled to tackle complexity. A group of specialists is stronger than a handful of generalists. But individual specialists are too narrow to handle the sprawling landscape of […]
Jordan Loftis
June 15, 2018
![Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw Of Effin’ Amazing [AMP 087]](https://media.coschedule.com/uploads/AMP-87-01.png)
Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw Of Effin’ Amazing [AMP 087]
A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, […]
Jordan Loftis
May 30, 2018
![3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group [AMP 086]](https://media.coschedule.com/uploads/questions-guide-marketing-program.png)
3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group [AMP 086]
Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful […]
Jordan Loftis
May 22, 2018
![How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal [AMP 085]](https://media.coschedule.com/uploads/AMP-85-01.png)
How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal [AMP 085]
Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen […]
Jordan Loftis
May 15, 2018
