Jordan is a content marketing strategist at CoSchedule. He loves the nitty-gritty on topics like video marketing, copywriting, and waffle making—the latter being most key to his work. When not creating content or breakfast food, he likes to mountain bike, play music, and travel with his family.
Something is broken. Maybe it’s your workflow. Maybe it’s how you collaborate across multiple teams. Maybe it’s knowing how the content you produce influences ROI. At CoSchedule, we know you’d […]
You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […]
Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how […]
This year, CoSchedule sent teams to two of the largest marketing conferences in the world: INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers. To make the most of it […]
Marketing strategy looks different for everyone. … In-house marketing teams often do it all — from social media marketing to brand positioning. … Agencies handle marketing for clients in diverse verticals. … […]
Let me guess, you’re writing a marketing proposal right now? Marketing plans alone can be brutal — much less pitching them to potential clients or top company brass. Often, they […]
Do you work remotely? A recent Gallup study shows that more than 40% of the American workforce works remotely, at least some of the time. Today, we’re talking to Sandra […]
make•shift mar•ket•ing |ˈmākˌSHift ˈmärkədiNG| noun “the temporary, sub-optimal solution for getting your marketing mayhem together.” It’s a real thing. Click play and see what I mean… I can’t tell you how […]
Marketing has changed more in last few years than in the last half-century before them. And the velocity of change is only accelerating. This means there are more areas than ever […]
Cross-functional teams are assembled to tackle complexity. A group of specialists is stronger than a handful of generalists. But individual specialists are too narrow to handle the sprawling landscape of […]
A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, […]
Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful […]