Jordan Loftis, Author at CoSchedule Blog
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Jordan Loftis

Jordan is a content marketing strategist at CoSchedule. He loves the nitty-gritty on topics like video marketing, copywriting, and waffle making—the latter being most key to his work. When not creating content or breakfast food, he likes to mountain bike, play music, and travel with his family.

8 Steps To Influencing Marketing Change Management That Sticks

8 Steps To Influencing Marketing Change Management That Sticks

Something is broken. Maybe it’s your workflow. Maybe it’s how you collaborate across multiple teams. Maybe it’s knowing how the content you produce influences ROI. At CoSchedule, we know you’d […]

How To Create A Brand Positioning Strategy That Will Appeal To The Right People

How To Create A Brand Positioning Strategy That Will Appeal To The Right People

You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […]

30 Best Marketing Books To Get Remarkable Results In 2019

30 Best Marketing Books To Get Remarkable Results In 2019

Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how […]

The Best Marketing Tips From 9 Top Influencers

The Best Marketing Tips From 9 Top Influencers

This year, CoSchedule sent teams to two of the largest marketing conferences in the world: INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers. To make the most of it […]

A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)

Marketing strategy looks different for everyone. … In-house marketing teams often do it all — from social media marketing to brand positioning. … Agencies handle marketing for clients in diverse verticals. … […]

The Best Marketing Proposal Template That Will Get A Yes

The Best Marketing Proposal Template That Will Get A Yes

Let me guess, you’re writing a marketing proposal right now? Marketing plans alone can be brutal — much less pitching them to potential clients or top company brass. Often, they […]

How To Lead A Successful Remote Team In 6 Steps With Sandra Lewis From Worldwide101 [AMP 105]

How To Lead A Successful Remote Team In 6 Steps With Sandra Lewis From Worldwide101 [AMP 105]

Do you work remotely? A recent Gallup study shows that more than 40% of the American workforce works remotely, at least some of the time. Today, we’re talking to Sandra […]

The Ultimate Guide To Beating Makeshift Marketing For Good (13 Articles)

The Ultimate Guide To Beating Makeshift Marketing For Good (13 Articles)

make•shift mar•ket•ing |ˈmākˌSHift ˈmärkədiNG| noun “the temporary, sub-optimal solution for getting your marketing mayhem together.” It’s a real thing. Click play and see what I mean… I can’t tell you how […]

How To Lead A Cross-Functional Team Collaboration With CoSchedule

How To Lead A Cross-Functional Team Collaboration With CoSchedule

Cross-functional teams are assembled to tackle complexity. A group of specialists is stronger than a handful of generalists. But individual specialists are too narrow to handle the sprawling landscape of […]

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw Of Effin’ Amazing [AMP 087]

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw Of Effin’ Amazing [AMP 087]

A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, […]

3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group [AMP 086]

3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group [AMP 086]

Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful […]

How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal [AMP 085]

How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal [AMP 085]

Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen […]