Author Archive
Jordan Loftis
Jordan is a content marketing strategist at CoSchedule. He loves the nitty-gritty on topics like video marketing, copywriting, and waffle making—the latter being most key to his work. When not creating content or breakfast food, he likes to mountain bike, play music, and travel with his family.
How To Create A Brand Positioning Strategy That Will Appeal To The Right People
You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […]
Jordan Loftis
November 16, 2020
30 Best Marketing Books To Get Remarkable Results In 2019
Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how […]
Jordan Loftis
December 13, 2018
The Best Marketing Tips From 9 Top Influencers
This year, CoSchedule sent teams to two of the largest marketing conferences in the world: INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers. To make the most of it […]
Jordan Loftis
October 30, 2018
A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)
Marketing strategy looks different for everyone. … In-house marketing teams often do it all — from social media marketing to brand positioning. … Agencies handle marketing for clients in diverse verticals. … […]
Jordan Loftis
October 24, 2018
The Best Marketing Proposal Template That Will Get A Yes
Let me guess, you’re writing a marketing proposal right now? Marketing plans alone can be brutal — much less pitching them to potential clients or top company brass. Often, they […]
Jordan Loftis
October 3, 2018
![How To Lead A Successful Remote Team In 6 Steps With Sandra Lewis From Worldwide101 [AMP 105]](https://media.coschedule.com/uploads/105_Sandra-Podcast-Graphics-01.png)
How To Lead A Successful Remote Team In 6 Steps With Sandra Lewis From Worldwide101 [AMP 105]
Do you work remotely? A recent Gallup study shows that more than 40% of the American workforce works remotely, at least some of the time. Today, we’re talking to Sandra […]
Jordan Loftis
October 2, 2018
The Ultimate Guide To Beating Makeshift Marketing For Good (13 Articles)
make•shift mar•ket•ing |ˈmākˌSHift ˈmärkədiNG| noun “the temporary, sub-optimal solution for getting your marketing mayhem together.” It’s a real thing. Click play and see what I mean… I can’t tell you how […]
Jordan Loftis
September 7, 2018
The Best Way To Get Multiple Teams To Use CoSchedule
Even if you’re the boss, making big changes still probably isn’t easy. Anytime the status quo gets challenged, humans tend to resist. And this problem is even more acute when […]
Jordan Loftis
August 31, 2018
Your Awesome Team Is Using CoSchedule! Now What?
Congrats on your phenomenal decision to use CoSchedule! Now it’s time to rock this amazing platform as a team and get the best results of your career. To do this, […]
Jordan Loftis
August 24, 2018
How To Adopt CoSchedule With This Simple Change Management Process
Odds are you’ve been managing your projects, campaigns, workflows, team communication, reporting, and more in non-marketing tools. And you’ve got spreadsheets for days. So. Many. Spreadsheets. You’ve been weighed down […]
Jordan Loftis
August 10, 2018
The 3-Step Change Management Process That Will Boost Your Career
Over the course of 40 years, Dr. John Kotter developed an 8-step change management process. Its scope is incredible. And it’s worked in organizations big and small for decades. Do […]
Jordan Loftis
July 6, 2018
How To Sustain Positive Changes In Your Marketing Team
Leading a marketing team to win feels amazing. Smashing goals is gratifying. But sustaining change in organizations… …that’s the hard part. We marketers face a tall order. Not only do […]
Jordan Loftis
June 29, 2018
