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You’re blogging for obvious reasons: Your blog is a really powerful tool.
And that helps turn your readers into paying customers.
But blog posts are comprised of multiple components, so they require multiple people—or for one person to wear many hats—in order for the right keywords, ideas, text, images, and marketing to come together and work as a cohesive unit.
So how to set deadlines and work as a collaborative team to create awesome content is a challenge.
But here’s exactly how you can rock a content creation process that works for your team—from how to set deadlines and assign roles to actually creating the collaborative blog post.
Before you start blogging, you need to establish goals for your blogging team so they have some guiding principles that will inform their work. What do you hope to accomplish with your blog?
Some examples of good goals for a blog are:
In addition to establishing some broad goals, such as getting more Web traffic, you should also have some specific blogging guidelines for your team. Some examples of these might include:
By establishing goals and guidelines for your blog, you create a foundation that will help shape your blog and ensure that all team members are on the same page. If everyone on the team understands what you hope to accomplish with your blog and how you want them to do it, this will eliminate the need for extensive rewriting, editing, and other issues down the road.
When you imagine how a blog post is created, you might think of a single person, typing away in solitude—the blogger. However, effective business blog posts often require several people to work together in a collaborative environment.
Usually, it’s most effective for the roles to be split between two or three people, though sometimes one (very busy!) person may fulfill all roles.
Here are some of typical roles that go into blog post creation:
These marketing team roles may differ somewhat from one team to the next, but the point is that everyone involved is responsible for a particular task so that nothing gets left by the wayside.
It’s also good to have team members that can fulfill multiple roles if needed. For example, if your main writer is out of town one week, the editor should be able to step in and fulfill her role.
Everything you’ve done so far—setting goals, guidelines, and roles—has led up to how to set deadlines that are realistic and achievable for your team.
Once everyone knows their role in creating a blog post, you need to set deadlines to make sure each team member actually completes their assigned task, and that they do so in a timely matter. After all, you should be publishing a new blog post every one to two weeks, so timeliness is key.
In today’s mostly virtual workplace, the best way to set deadlines and make sure everyone is on task is by using a project management tool like CoSchedule. With CoSchedule, you can manage all communications regarding the blog in one place, and ensure all tasks and subtasks are completed on time.
CoSchedule helps teams collaborate together on content marketing projects like blogging, social media, and events. The tool allows teams to assign different tasks to multiple people working on a given project, while minimizing the use of email.
Based on role, you can customize your workflow, set deadlines for each team member’s unique tasks, and comment back and forth to the team right in CoSchedule.
So, you’ve put together a team and they’ve started to publish blogs. But how do you know if these blogs are any good?
Well first, you’ve got to make sure they have specific instructions. All of our writers know exactly what is expected with each blog post, including, but not limited to:
Think of the things you’d have to include in a perfect Write For Us page.
Let’s dive into it a bit deeper.
Okay, so, what qualities do effective blog posts have?
While not every blog post will require a guest blogger, this is another important role that makes your blog a group effort.
As a guest blogger—someone who writes a post for a website other than their own—I am able to gain exposure and Web traffic for my business through new outlets, and allow new audiences to get to know me.
Another great thing about guest blogging is that it is a two-way street, meaning that I often receive a guest blog post from the site I’m writing one for. This helps me meet my own content needs and also get some fresh and interesting perspectives for my blog.
This is a great way to divvy up the work for your team, which puts a little less strain on some of your deadlines.
Having one good blog post is certainly an accomplishment, but in order for your blog make a lasting impact that furthers your organization’s goals, you need to publish great blog posts on a regular basis.
That means knowing how to set deadlines each team member meets.
By working as a team with project, rather than assigning just one person to the job, you can make sure your blog doesn’t run out of steam over time. In particular, you can ensure several things:
Above all, remember that a blog must be an ongoing effort. Blogging is a process and something that picks up steam over time.
Once you put together your blogging dream team and let them do their work, you will start building a blog that is a force to be reckoned with.
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.