How to Unify Your Marketing Department for Effective Content Collaboration With Lindsay McGuire from Formstack
- Formstack: Helps organizations take manual- and paper-based processes online to make their work more effective and efficient
- Two sides to her job: Content and SEO for Formstack’s blog, podcast, Website, and Webinars
- Golden Equation = Appeal to search engines + high ranking + appeal to people
- Marketing Department Structure: Formstack values marketing and understands its benefits
- Sprints: Lack of scope, clarity, and communications means switching from shorter to longer sprints to remain agile with extended qualities
- Planning Priorities: “Needs” are must-have projects, and “Ideas” are fun and creative projects
- Content Creation Process: Starts with SEO and includes trending keywords, search history, traffic, email statistics, and ranking content
- SEO and Content Challenges: Connect with audience to close a sale
- How does Lindsay stay organized to be successful? Calendars, To Do lists, and brain breaks
- “Our focus is really to try to help organizations take manual- and paper-based processes online to make their work more effective and efficient.”
- “Things are both equally distributed between being appealing to Google and being appealing to humans.”
- “I love the content creation process...that is just my cup of tea. Coming up with new content ideas can be really, really fun.”
- “Everything starts with SEO.”
How to Unify Your Marketing Department for Effective Content Collaboration With Lindsay McGuire from @Formstack
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