Author Archive
Ben Sailer
Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.
![Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg [AMP 245]](https://media.coschedule.com/uploads/2021/07/245_Justin-Zimmerman-Podcast-Graphics_header-1.png)
Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg [AMP 245]
Great content doesn’t happen by accident. It’s usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and implementing content creation processes […]
Ben Sailer
July 27, 2021
![Unlocking the Power of Personal Video With David Jay From Warm Welcome [AMP 244]](https://media.coschedule.com/uploads/2021/07/244_David-Jay-Podcast-Graphics_header-1.png)
Unlocking the Power of Personal Video With David Jay From Warm Welcome [AMP 244]
Do you believe in the power of personal video in video outreach or do you remain skeptical? If a pitch for something isn’t interesting on its own, how will a […]
Ben Sailer
July 20, 2021
![How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamous [AMP 243]](https://media.coschedule.com/uploads/2021/07/243_Matt-Johnson-Podcast-Graphics_header-2.png)
How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamous [AMP 243]
Audience growth – whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers – whatever the case may be, it’s easy to believe that more […]
Ben Sailer
July 13, 2021
![Podcast Content Repurposing Mistakes to Avoid (and How to Repurpose the Right Way) With Holly Pels From Casted [AMP 242]](https://media.coschedule.com/uploads/2021/07/242_Holly-Pels-Podcast-Graphics_header-1.png)
Podcast Content Repurposing Mistakes to Avoid (and How to Repurpose the Right Way) With Holly Pels From Casted [AMP 242]
If you have a podcast, are you repurposing your content assets across other channels and formats? If not, then you are missing out on opportunities to reach potential listeners and […]
Ben Sailer
July 7, 2021
![How to Make Maximum Impact With Minimal Budget Through The Power of the Press Release With Mickie Kennedy From eReleases [AMP 241]](https://media.coschedule.com/uploads/2021/06/241_Mickie-Kennedy-Podcast-Graphics_header-1.png)
How to Make Maximum Impact With Minimal Budget Through The Power of the Press Release With Mickie Kennedy From eReleases [AMP 241]
Old school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to […]
Ben Sailer
June 29, 2021
![Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From Nextiva [AMP 240]](https://media.coschedule.com/uploads/2021/06/240_Gaetano-DiNardi-Podcast-Graphics_header-2.png)
Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From Nextiva [AMP 240]
Brands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content […]
Ben Sailer
June 22, 2021
![How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios Consulting [AMP 239]](https://media.coschedule.com/uploads/2021/06/239_Melissa-Berrios-Podcast-Graphics_header.png)
How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios Consulting [AMP 239]
The marketing industry is full of talented people who come from all kinds of educational and professional backgrounds. If you want to get into the industry, but you don’t have […]
Ben Sailer
June 15, 2021
![Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years Ahead [AMP 238]](https://media.coschedule.com/uploads/2021/06/238_Megan-Bennett-Podcast-Graphics_header.png)
Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years Ahead [AMP 238]
Traditional public relations (PR) is still one of the most powerful and cost-effective tactics that brands use to get attention and build a business. It may not be the latest […]
Ben Sailer
June 8, 2021
![How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally Prolific [AMP 237]](https://media.coschedule.com/uploads/2021/06/237_Dmitry-Podcast-Graphics_header.png)
How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally Prolific [AMP 237]
How can marketers leverage social media to influence search engine optimization (SEO) and boost their content? Social media does and does not influence organic search performance for content. Today’s guest […]
Ben Sailer
June 2, 2021
![How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side Up [AMP 236]](https://media.coschedule.com/uploads/2021/05/236_Tyler-Podcast-Graphics_header.png)
How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side Up [AMP 236]
Are you frustrated being on an in-house marketing team working with external agencies? And vice versa? Client and agency relationships can turn sour for several different reasons, such as unreasonable […]
Ben Sailer
May 25, 2021
![How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi Vaughn [AMP 235]](https://media.coschedule.com/uploads/2021/05/235_Jimi-Podcast-Graphics_header.png)
How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi Vaughn [AMP 235]
Diversity, equity, and inclusion, or the ‘DEI’ initiatives, have received increased attention for a wide variety of reasons. How and why should marketing leaders and teams implement effective DEI programs […]
Ben Sailer
May 18, 2021
![How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas [AMP 234]](https://media.coschedule.com/uploads/2021/05/234_Andrea-Podcast-Graphics_header.png)
How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas [AMP 234]
How can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes. Today’s guest is Andrea Fryrear […]
Ben Sailer
May 12, 2021
