Ben Sailer - Author - CoSchedule Blog
Author Archive

Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas [AMP 234]

How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas [AMP 234]

How can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes. Today’s guest is Andrea Fryrear […]

 What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoSchedule [AMP 233]

What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoSchedule [AMP 233]

Are you a hiring manager responsible for building a marketing team? An internship program should not be an afterthought. Take the time to select candidates and support interns effectively to […]

 Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From KemperLesnik [AMP 232]

Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From KemperLesnik [AMP 232]

Data and thought leadership are two things that work better together, especially in public relations and content marketing. Today’s guest is Amy Littleton, Executive Vice President of Public Relations and […]

 What Separates the Best Headlines From All the Rest?

What Separates the Best Headlines From All the Rest?

What separates the very best headlines from all the rest? We wanted to know, and we bet you do, too. That’s why you’re here, right? Everyone wants to feel they’ve […]

 Making Marketing Radically Ethical and Growing Your Business the Right Way With Robin Cangie From The Empowered Freelancer [AMP 231]

Making Marketing Radically Ethical and Growing Your Business the Right Way With Robin Cangie From The Empowered Freelancer [AMP 231]

How ethical is your marketing practice? Imagine describing your job to your best non-marketing friend. What’s your response if they think your work is ethically gray or morally suspect? Today’s […]

 Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX [AMP 230]

Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX [AMP 230]

As a marketer, do you need to create content that applies insights derived from data and research? If so, pay attention to the right data and apply it the right […]

 Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless [AMP 229]

Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless [AMP 229]

Too often, content marketing strategies follow one of two paths: Keyword driven or driven based on what the writer thinks makes an interesting topic. The path to success is somewhere […]

 How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule [AMP 228]

How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule [AMP 228]

CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has […]

 The Best 2021 Content Calendar Template to Get Organized All Year

The Best 2021 Content Calendar Template to Get Organized All Year

Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. For content creators, there’s no better organizational hub than a well-planned content calendar. When your entire […]

 What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice [AMP 227]

What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice [AMP 227]

Why are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results […]

 How AI Will Make Content Marketing Better (And Why a Robot Probably Won’t Steal Your Job) With Jeff Coyle From MarketMuse [AMP 226]

How AI Will Make Content Marketing Better (And Why a Robot Probably Won’t Steal Your Job) With Jeff Coyle From MarketMuse [AMP 226]

Generative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There’s been a lot of talk about whether or not robots will […]

 How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content [AMP 225]

How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content [AMP 225]

Some marketers have side hustles to learn new skills, explore their passion projects, and make a little extra cash. Are you a marketer struggling to overcome challenges to be successful […]

© 2021, CoSchedule - Terms of Service, Privacy Policy