Author Archive
Ben Sailer
Ben was the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.
![The Content Planning Blueprint You Need for Success With Vassilena Valchanova [AMP 272]](https://media.coschedule.com/uploads/2022/02/272_Vassilena-Valchanova-Podcast-Graphics_header.png)
The Content Planning Blueprint You Need for Success With Vassilena Valchanova [AMP 272]
When it comes to content marketing, failing to plan is planning to fail. Why do some marketers struggle with content planning? It isn’t easy nor is it always properly valued. […]
Ben Sailer
February 2, 2022
![How Can Marketers Win at Content Distribution in 2022 With Sarah Colley [AMP 271]](https://media.coschedule.com/uploads/2022/02/271_Sarah-Colley-Podcast-Graphics_header.png)
How Can Marketers Win at Content Distribution in 2022 With Sarah Colley [AMP 271]
Content distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto the next […]
Ben Sailer
January 26, 2022
![The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA [AMP 270]](https://media.coschedule.com/uploads/2022/01/270_Georgios-Chasiotis-Podcast-Graphics_header.png)
The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA [AMP 270]
The landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success. Today’s guest is Georgios Chasiotis, […]
Ben Sailer
January 20, 2022
![Understanding the HERO System to Create Better Video Ads With Matt Johnston [AMP 269]](https://media.coschedule.com/uploads/2022/01/269_Matt-Johnston-Podcast-Graphics_header.png)
Understanding the HERO System to Create Better Video Ads With Matt Johnston [AMP 269]
When was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it […]
Ben Sailer
January 13, 2022
![The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency [AMP 268]](https://media.coschedule.com/uploads/2022/01/268_Denise-Blasevick-Podcast-Graphics_header.png)
The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency [AMP 268]
Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters. […]
Ben Sailer
January 5, 2022
![How Productized Consulting Services Can Help Agencies Avoid Pitfalls With Max Traylor [AMP 267]](https://media.coschedule.com/uploads/2021/12/267_Max-Traylor-Podcast-Graphics_header.png)
How Productized Consulting Services Can Help Agencies Avoid Pitfalls With Max Traylor [AMP 267]
Market consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less differentiation […]
Ben Sailer
December 29, 2021
![How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice [AMP 266]](https://media.coschedule.com/uploads/2021/12/266_Matt-Saincome-Podcast-Graphics_header-1.png)
How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice [AMP 266]
Freelance writers know that getting paid can be difficult, and managers of freelance writers know why processing those payments is difficult to get paid on time or at all. Some […]
Ben Sailer
December 22, 2021
![How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media [AMP 265]](https://media.coschedule.com/uploads/2021/12/265_Adrian-Lurie-Podcast-Graphics_header.png)
How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media [AMP 265]
Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and […]
Ben Sailer
December 15, 2021
![How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel [AMP 264]](https://media.coschedule.com/uploads/2021/12/264_Melanie-Deziel-Podcast-Graphics_header.png)
How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel [AMP 264]
Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is […]
Ben Sailer
December 15, 2021
![How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz [AMP 263]](https://media.coschedule.com/uploads/2021/12/263_Paul-Mackiewicz-Podcast-Graphics_header-1.png)
How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz [AMP 263]
In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter […]
Ben Sailer
December 1, 2021
![Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly [AMP 262]](https://media.coschedule.com/uploads/2021/11/262_Isabelle-Papoulias-Podcast-Graphics_header.png)
Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly [AMP 262]
What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content […]
Ben Sailer
November 24, 2021
How To Increase Visibility With Social Media Optimization
In the ultra-competitive world of social media marketing, brands must take advantage of any leg up they can find. The sheer number of accounts vying for attention on major social […]
Ben Sailer
November 24, 2021
