Ben Sailer - Author - CoSchedule Blog
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Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

What Content Marketers Can Learn From Journalists With Ben Worthen From Message Lab [AMP 257]

What Content Marketers Can Learn From Journalists With Ben Worthen From Message Lab [AMP 257]

Great content marketing can come from great storytelling. Who better to tell great stories than journalists? Marketers can learn from journalists how to create content that resonates with people through […]

 How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy From Salesmsg [AMP 256]

How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy From Salesmsg [AMP 256]

Great work starts with great workflows. How do the best product marketing teams structure their workflows? Today’s guest is Sergey Sundukovskiy, Co-Founder, CTO, and Chief Product Officer (CPO) at Salesmsg. […]

 How to Write SaaS Onboarding Emails That Users Love With Samar Owais [AMP 255]

How to Write SaaS Onboarding Emails That Users Love With Samar Owais [AMP 255]

For SaaS companies, onboarding emails help establish long-term relationships with customers to understand and effectively use software tools. Yet, onboarding processes and email copy are often overlooked. The best way […]

 How Marketers Can Know They’re On the Right Path With Carolyn Lowe From ROI Swift [AMP 254]

How Marketers Can Know They’re On the Right Path With Carolyn Lowe From ROI Swift [AMP 254]

Marketers struggle with the fear of focusing on the right things and doing things the wrong way. However, there are ways to use, gather, and apply data to get on […]

 What Marketers Need to Know About Gender Equity in the Workplace With Ashley McManus From Smart Eye [AMP 253]

What Marketers Need to Know About Gender Equity in the Workplace With Ashley McManus From Smart Eye [AMP 253]

What do marketing leaders and teams need to know about gender equity in the workplace? Make it a priority to be a great communicator, highly effective, and flexible to drive […]

 How to Take the Guesswork Out of Marketing With Skyler Reeves From Ardent Growth [AMP 252]

How to Take the Guesswork Out of Marketing With Skyler Reeves From Ardent Growth [AMP 252]

It’s smart to organize content when you have a core piece of pillar content linked to several smaller pieces covering sub-topics around your main topic. Also, it’s about knowing what […]

 Why Successful CMOs Need to Be Smart Business Strategists With Mark Donnigan [AMP 251]

Why Successful CMOs Need to Be Smart Business Strategists With Mark Donnigan [AMP 251]

Chief marketing officers (CMOs) typically only stay with a company for only 24-25 months. That type of turnover at the top level of marketing departments is not good for marketers […]

 Why the CMO and CIO Relationship Matters for Marketing Success With Theresa O’Neil From Zylo [AMP 250]

Why the CMO and CIO Relationship Matters for Marketing Success With Theresa O’Neil From Zylo [AMP 250]

How well do most CMOs know their CIO or IT director? Not as well as they should. It’s important for marketers to build strong relationships with their technical teams to […]

 Demystifying Marketing Automation and Making It Work for You With Jeremiah Utecht From CoSchedule [AMP 249]

Demystifying Marketing Automation and Making It Work for You With Jeremiah Utecht From CoSchedule [AMP 249]

What does email automation look like, how does it work, and what are its benefits? Discover how to grow, scale, and mature by owning and not making the same mistakes. […]

 Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice [AMP 248]

Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice [AMP 248]

Do you create great content for an awesome business but still find it challenging to be found on the internet? Building relationships with the right partners can build your audience […]

 How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli Schwartz [AMP 247]

How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli Schwartz [AMP 247]

Marketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients. Today’s guest is Eli […]

 How to Kill Assumptions and Make Marketing Predictable With John Readman From BOSCO [AMP 246]

How to Kill Assumptions and Make Marketing Predictable With John Readman From BOSCO [AMP 246]

Too much marketing is based on guesses not backed by data. Paid tactics, like pay-per-click (PPC) and social media advertising, can burn through your budget when guesses are wrong. How […]

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