How To Increase Reach And Audience Growth With Video With Mark Robertson From Little Monster Media [AMP 047]
- Information about Little Monster Media and what Mark does there.
- What platforms to focus on for people who are new to video marketing.
- How brands can build their audiences using YouTube and Facebook Video.
- How brands can follow the practices of publishers to see success when it comes to advertising and content marketing. Mark gives examples of brands that create compelling content without being “in your face.”
- How to know whether video is a medium you should use and harness, as well as stats on how video affects the brain in comparison to how text affects the brain.
- The importance of testing and measurement when it comes to getting your material in front of the right people.
- What measurements and technical details to pay attention to in order to succeed with video marketing.
- “I truly believe that every brand should be involved in video marketing or content marketing one way or another.”
- “What publishers do really well is understand how to tell a story... they understand that engaging with the audience is important.”
- “Every brand should try video and it all comes down to strategy, audience, measurement and reiteration.”
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