How To Use Multimedia Content To Bolster Your Marketing Strategy With Ander Frischer From Instapage [AMP 023]
- Information about Instapage, including their impressive conversion rate.
- A few tips on landing page advertising personalization and why A/B testing is so important.
- Why it’s so important to include multimedia content in any marketing strategy.
- How Ander integrated interactive multimedia content into the marketing strategy at Instapage and what he was hoping to achieve.
- How personalization has helped boost project results at Instapage.
- Some insights on the process for launching a webinar.
- Ander’s process for organizing a podcast.
- Tips for getting quality engagement from your listeners or readers.
- Ander’s best advice for someone who wants to get started with adding multimedia content to their marketing strategy.
- “I like to hold back from giving one-size-fits-all optimization tips because every business is different.”
- “A podcast is a great opportunity to cultivate relationships.”
- “The most rewarding thing about what I do is hearing from people.”
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