How To Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios [ACM 015]
How To Boost Your Results With Original Research as a Marketing TacticClick To Tweet
- Orbit Media Studios: Who they are and what Andy does there.
- How long people tend to spend researching, writing, and formatting their blog posts: It might be longer than you think!
- Why quantity and frequency of blogging matters, and how often the most successful bloggers post.
- Tips on conducting original research: How to get enough survey participants and how to write a good survey to begin with.
- How Andy maximizes and promotes his original research.
- How Orbit Media Studios uses original research to improve their own marketing.
- “If we produce something original, that will have a better chance in rising above the noise.”
- “Ask [yourself], what statistic or what data point would strengthen my sales pitch? Then go find that data.”
- “Basically, persistence wins. It’s the most powerful force in the universe.”