How To Prioritize Your Marketing Projects For Huge Growth With Josh Pigford From Baremetrics [ACM 012]
![How to Prioritize Your Marketing Projects with Josh Pigford from Baremetrics](https://media.coschedule.com/uploads/how-to-prioritize-marketing-projects.png?w=3840&q=75)
- Prioritizing marketing projects with limited resources
- Josh’s process for coming up with marketing ideas
- The “Bulls-Eye framework” for idea prioritization
- Scoring ideas based on project qualities
- Josh’s method for testing ideas
How To Prioritize Your Marketing Projects For Huge Growth
Click To Tweet- “Don’t throw out ideas by default, write them down by default.”
- “Think of score as a sliding scale of potential impact and effort.”
- “Figure out: What’s the least I can spend in money or time to get the biggest amount of impact?”
Transcript
Nathan: Sometimes it feels that there are never ending amounts of marketing ideas, they come from everywhere. Your sales team, your product engineers, your customer success folks, and of course, the shower. But what if those ideas are actually worth your time to work on? That’s the question that Josh Pigford, founder of Baremetrics, answers in this episode of the Actionable Content Marketing podcast. Hey, I’m Nathan from CoSchedule and today you’re going to learn how to prioritize your marketing ideas. Josh is sharing the process he use behind the scenes at Baremetrics with you so you can spend your limited time working on what should be your most effective projects. Okay. Let’s listen in. Hey Josh, thanks a lot for being on the podcast today. I think today’s topic is super exciting for me because I’m one of those guys who comes up with an idea and I just start doing it. But you’ve come up with this method to help people like me or marketers like me prioritize the best projects instead of just spreading ourselves too thin. Anyway, I’m excited to geek out with this marketing prioritization process. Josh: Cool. Thanks for having me, Nathan. Nathan: Awesome. Josh, can you just give me the lowdown on what is Baremetrics? Josh: Baremetrics is revenue analytics, subscription analytics, analytics around money ultimately. We get businesses insights and help them figure out what to do based around the revenue starting point or the base point for those analytics. Nathan: Yeah and we use Baremetrics at CoSchedule. One of the things that I like the most as far as it goes is understanding customer lifetime value because as a marketer it’s really important for me to know how much money we’re willing to spend on a project to acquire new customers and knowing that customer lifetime value to begin with in a really easy way to understand is really important. Josh: It’s a great starting point. Nathan: Josh, I’m wondering what are some of the things that you do at Baremetrics? Josh: All the things? CEO ultimately and all of that includes everything from certainly business stuff to marketing to some designs stuff, customer support, the mix of stuff. As far as on the bulk of my time doing the marketing stuff and a lot of that revolves around content. Nathan: Today, we’re really talking about marketing and specifically we’re going to talk about that process you use at Baremetrics to prioritize those kind of projects that you take on. Just to lay down some foundation for me, why do you think prioritization for any kind of project is a big deal? Josh: Sure. Really, any size company, but especially early on when you are kind of strapped for resources, you might be strapped for resources but that doesn’t mean strapped for ideas for things. Figuring out how to properly use those resources and ends up being a pretty big deal because you can have an idea and especially, the thing that what your role is but I know as a founder, it’s easy for me to have this idea and then convince myself that it’s the greatest thing I’ve ever thought of and then spend the next days or weeks chasing that rabbit only to realize that was probably one of the worst ideas I’ve ever had. Figuring out a way to prioritize my ideas and anybody’s ideas within a company and make sure that it aligns with where we’re at as a company, that it won’t waste any time, is kind of something that ends up paying off, a lot. Nathan: That sound exactly the kind of person I am. I get this idea in my head that it’s going to be awesome and then I spend some time on it and then I realize that’s not really going to work. This method is really about sifting through the ideas that you might have to make sure that you only work on those that are, for the lack of a better word, the 10x growth. Josh: Yup. Nathan: Excellent. It seems like the first step that you have to do for this process before you can prioritize anything is to come up with those awesome ideas. I’m wondering if you can just explain your process for coming up with brilliant marketing ideas. Josh: It’s got a lot to do with not filtering yourself at the start. What could happen is it’s easy to quickly write off something that pops into your head. I would say anybody that’s working on any company has random ideas or little thoughts that pop into their head just about every day. The tendency is to convince ourselves that those are bad ideas or to figure out why they won’t work and so we don’t do anything about it. I think the first step is to not throw out ideas by default and instead write them down by default. Maybe that idea initially isn’t all that great but some idea you have later… Especially if you can get some co-workers to jump in and figure out some stuff. The big deal for this to take any idea that you have and throw it into some sort of list, this marketing idea thing or prioritization system thing that we have, we throw it all there and that’s where the starting point, I think. But the book Traction has all these different channels and I think you can actually sit down and just have this brainstorming session. You might do that once a month or something but just think about all these different channels that exist for marketing and just try to come up with random ideas even if they sound dumb, write them down.![Don't throw out ideas by default, write them down by default.](https://media.coschedule.com/uploads/write-ideas-down-josh-pigford-quote.png?w=3840&q=75)
![Think of score as a sliding scale of potential impact and effort.](https://media.coschedule.com/uploads/score-sliding-scale-josh-pigford-quote.png?w=3840&q=75)
![Figure out what's the least I can spend in money or time to get the biggest amount of impact.](https://media.coschedule.com/uploads/least-money-spend-josh-pigford-quote.png?w=3840&q=75)
![podcast_josh-cta](https://media.coschedule.com/uploads/Podcast_Josh-cta-770x239.png?w=3840&q=75)