How To Hone Process, Avoid Mistakes + Grow Your Social Media Following With Celeste Mora From Grammarly [AMP 025]
![How to Grow Your Social Media Following With Celeste Mora from Grammarly](https://media.coschedule.com/uploads/how-to-grow-social-media-following-celeste-mora.png?w=3840&q=75)
- Information about Grammarly and what Celeste does there as the social media manager.
- Some of the most common grammar fails that tend to come up time and again, no matter who the person is or what the industry is.
- The social media strategy that Celeste focuses on for Grammarly, including efficiency and tone.
- Some of Celeste’s favorite social media mistakes that she’s seen.
- How Celeste puts out engaging and effective social media messages.
- Some of the top things that Celeste has done to influence social media growth for Grammarly.
- How Celeste was able to grow Grammarly’s Instagram followers at an exponential rate.
- The process that Celeste will be using to make the National Grammar Day celebration a success this year.
- The core values of Grammarly and how they are implemented.
- Celeste’s best advice for marketers who want to build their presence on social media.
- “Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”
- “Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”
- “When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”
How To Hone Process, Avoid Mistakes + Grow Your Social Media
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Nathan: Have you ever been trolled because you made a grammar mistake on your social media or in your content? I’ve definitely been there. It turns out simple processes can not only help you prevent those mistakes from publishing but help you become more efficient at the same time. That’s why you and I are chatting with Celeste Mora today. She’s the social media manager at Grammarly. Celeste has helped Grammarly grow their Facebook following to 7,000,000 likes. She’s also grown their Instagram following well into six figures in a little under a year. She’s done it by effectively sharing engaging content that reflects a core set of values at Grammarly. I’m Nathan from CoSchedule and this is the Actionable Marketing Podcast. I’m excited for you to learn how to avoid grammar mistakes, hone your processes, and boost your social media following with Celeste. Let’s check it out! Hey Celeste! Thanks so much for being on the podcast today. Celeste: Thanks for having me. Nathan: Yes, I’m excited to talk to you. We’re big fans of Grammarly here at CoSchedule. I was wondering if we could start by that. Tell me about Grammarly and a bit about what you do there. Celeste: Any listeners who don’t know, Grammarly is the intelligent writing app that helps you write flawlessly wherever you type. I am their social media manager. I do all things social media, a little bit of content, and then also working on some community management stuff right now. Nathan: Grammarly is all about flawless stuff, like you’re just saying flawless writing. I was wondering can you give me a few of the most common grammar fails that you’ve seen? How can we prevent them? Celeste: It’s interesting. We look at what the most common mistakes are in our product from time to time, and they’re pretty consistent over time. It seems people have the same issues no matter the time of year or who they are. A lot of those stem around a couple of things. First is whether you should put spaces in between words. An example here is anywhere or nowhere. Some people think those are two words. They’re actually one. There’s several words like that: anybody, nobody - that kind of thing where putting a space in the middle actually changes the meaning of the word. Same with hyphenated words. People seem to have a lot of trouble with when to hyphenate, when not to hyphenate, when you should just use a completely different word. The other thing is commas, always commas. People don’t know where to put them. I don’t know where to put them. They’re hard. Nathan: I think you’ve built a tool to help people solve those problems. Am I right? Celeste: Yeah, definitely. Especially commas. Grammarly is very good about telling you, “You don’t need that comma” or “you should put one here.” Nathan: Something that’s interesting about Grammarly is that you’ve just released some data on the best times to write to avoid grammar mistakes like that. Could you just share with me what you discovered? Celeste: Yeah. We looked across our product data and looked at what time people were writing in their local time, and found, especially for social media and email and things that marketers do a lot, writing in the morning - really early morning like 4:00 - 8:00AM local time - is the best time as far as grammar mistakes go. If you write at night, you’re way more likely to make a mistake. Nathan: Celeste, you mentioned that you are working on the social media side at Grammarly. I was wondering if you could give me the lowdown on the social media strategy you execute at Grammarly. Celeste: For us, since I’m a one-person team with a fairly large audience, it’s all about efficiency and making sure that we’re achieving outsized results with way fewer resources, which I think is true for many social teams even if you have a few more people. Efficiency for me comes down to what’s the minimum, viable social media effort that will get the most engagement, and that’s always the mode I’m in. We do occasionally recycle content, reuse content, and that is because that gives us the greatest ROI as far as engagement versus effort.![Efficiency, to me, comes down to what's the minimum viable social media effort that will get the most engagement.](https://media.coschedule.com/uploads/celeste-mora-quote.png?w=3840&q=75)
![Everyone from Grammarly has Grammarly turned on at all times.](https://media.coschedule.com/uploads/incorrect-branding-issue.png?w=3840&q=75)
![When you are first getting started on social media, do your research ...](https://media.coschedule.com/uploads/do-your-research.png?w=3840&q=75)
![Podcast_Celeste-cta](https://media.coschedule.com/uploads/Podcast_Celeste-cta.png?w=3840&q=75)