How To Publish More Consistent Content To Grow A Blog

How To Publish More Consistent Content That Will Help You Grow A Successful Blog


CoSchedule's Headline Analyzer Studio will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

Test every headline before you publish. Try Headline Studio »
Headline Studio

how to create consistent content that will help you grow a successful blog

Are you one of the 86% of bloggers who plan to publish more content?

Yeah. We’re planning to publish more content, too.

While creating and publishing consistent content may seem a bit tough at first, it’ll really help you build reader loyalty and grow your audience.

And that will ultimately increase your traffic, social media shares, and search engine rankings. It did for us at CoSchedule.

So, how can you actually create more consistent content? It boils down to a few things:

  1. Understand why you’d actually like to create more content.
  2. Plan your publishing momentum.
  3. Execute the plan.

Simple, right? Here’s exactly how to create consistent content that will help you grow a successful blog.

Take A Step Back: Why Do You Want To Publish More Content?

If you want to publish more, you probably have your reasons. But publishing more itself shouldn't be your goal.

For example, you may decide to focus on something like increasing your pageviews, social media shares, email signup conversions, and even product or service signups.

It's really not complex, I promise! You just need to know the goal you want to reach and how an average blog post contributes to that goal right now.

Then you can use this algorithm to do it yourself:

find the perfect number of posts to meet your marketing goals as you create consistent content

Divide your metric's goal by what an average blog post currently contributes to that goal. That should give you a rough estimate of how many posts you need to write.

Example: Let's say you want 8,000 pageviews a month. If an average blog post receives 1,000 pageviews, you'd have to write 8 blog posts to reach your goal.

You can see this algorithm would work for pageviews, social media shares, email signups, product signups, or whatever you're measuring.

From there, you can look at how consistently you create content today compared to how much content you need to create to hit your goals:

how to create consistent content by adding additional posts to your content creation process

Simply subtract the number of posts you need to write from the amount you're currently publishing. The result is the number of posts you need to write to reach your marketing goals.

Example: You need to write 8 blog posts to reach your monthly goal. If you only currently write 4 posts, you need to write 4 more posts to reach your goal.

While these algorithms aren't a perfect solution, they're super helpful for gauging how much content you need to publish to hit your marketing goals.

And once you know about how many posts you want to create, you can make a plan to create consistent content.

Creating Consistent Content Is Like Running A Marathon

Alright! So you're going to publish a ton of new content, right!? Might as well just publish a bajillion posts right away.

Or not.

Creating consistent content is like preparing for a marathon. It's not a sprint. And you're not going to be able to run it your first day.

You need to build up your tolerance—and practice your approach—and eventually, you'll be able to run a ton of miles in a relatively short amount of time.

Did you know that at CoSchedule for a while, we published three posts a week, and then we cut back to two? We jumped the gun and published more content than we could handle.

After we cut back, our content became longer. We actually grew our subscribers. And we had time to plan how we could publish three posts a week.

That's a true story about how consistent and quality content can build a loyal audience (we love you guys!) while building momentum for a successful blog. Now we're back to consistently publishing three blog posts of awesomeness every week.

From here, you need to figure out the pace that's right for you.

How To Build Up Your Momentum To Publish Consistent Content

There are a few things you need to do to prepare for your blogging marathon.

build momentum as you create consistent content

1. Consist-a-tize the content you're already creating.

First, let's get the content you're already writing publishing consistent. Choose the specific days and times you'll commit to publishing.

According to your goals, there is research to help you choose the best times to publish your blog posts. Choose a day and time that should help you achieve your marketing goals.

Plan any posts you're already working on in your content marketing editorial calendar for that specific day and time for the next month at least.

Remember that example from earlier?

It looks like publishing your blog posts Mondays at 11 a.m. EST gets you the most traffic. If your goal is pageviews, publishing your content consistently at this time should help you accomplish just that.

2. Commit to creating consistent content.

Before you add more content to your editorial calendar, get what you're already doing under control.

If you'll need help with anything to create the content, figure out how you'll overcome those challenges.

Struggling for content ideas? Figure out where you'll find your blog ideas. If you need graphics, know how you'll create your visuals.

Planning the details ahead of time—maybe with a workflow—and getting everyone on board from the get-go is the best way to create consistent content. Even if you're a solo blogger, a workflow with a set of to-do lists can help you stay on track.

Here's an example of the workflow we use at CoSchedule from beginning to end to make sure everything is done at just the right time:

3. Plan how you'll add in more consistent content.

Once the stuff you're already creating is publishing consistently, you're ready to add in more.

Like you did before, choose the next best days and times to publish your content. Then add one new post at a time to your editorial calendar.

This is really where you should take your time to build up your publishing tolerance.

Creating more content isn't better. Creating more content that is better is better.

So... maybe try an editorial calendar that looks something like this for your first 6 months:

create consistent content with a 6-month plan

Though this example is a bit specific, you can apply this same theory to your content creation process.

3 Ways To Actually Plan, Create, And Publish Consistent Content

There are 3 big ways you can plan consistent content and commit to your editorial calendar.

1. Plan ahead to save a ton of time.

Plan ahead.

The number 1 thing you can do to actually create content consistently is planning ahead. There is no better tool than an editorial calendar to help you do this.

Be selfish with your time.

Use your time for what matters. We all get swamped in our workloads, but that's why you have to prioritize.

I read a book a couple years ago called Vital Factors: The Secret To Transforming Your Business—And Your Life.

The book had a very simple concept: Focus on the vital few projects that will actually make a difference rather than the trivial many that overwhelm your life.

Make it a point to stick with consistent content creation as part of your vital few. And actively tell yourself to let go of what doesn't matter.

2. Enhance your process as you create more content.

Eventually, you'll get in the swing of things and writing your posts will take less time. You'll have a repeatable process. Right?

Well, you'll probably want to save even more time.

Automate whatever you can.

Manual processes are some of the biggest time wasters. You could use the time you save from automation for a bunch of other things.

Find tools, templates, and techniques you can implement to cut steps whenever you can (without sacrificing quality).

Stop doing what's not working.

Even when you're creating content consistently, you may find your stuff's just not impacting your marketing goals. Take some time to audit your content and really figure out what to do to connect with your audience.

Is there something you can stop doing to spend more time working on something that will have a bigger impact?

3. Spread out the workload.

This doesn't always mean involving a ton of people in your projects.

Rather, just make sure to assign tasks to be completed in advance of your publish date. This way, there won't be any hiccups when you're ready to publish... but your content's not complete.

Well... if you are in a company, ask for help.

If you're in a larger company, you probably need help (I feel like I can say that moving from the corporate world to a startup!). Ask for it.

Rely on your sales folks, your support peeps, and your front-line employees for ideas and content creation. If someone is willing to help you out, don't miss the opportunity to get their unique perspective.

Interview awesome people.

Think of the rock stars in your industry. Interview them for amazing content ideas.

Who are your best employees who just get your customers? Ask them why your customers love you.

Ask your audience questions to crowdsource your content. Here's an example of how we did that to give you some awesome productivity tips.

Plus, when you involve others, it makes for really sharable content people like to engage with. Like this:

You could probably make a short list of awesome people in a few minutes. And that could help you create tons of awesome content for months.

Look into guest blogging.

It seems like there's so much information out there to help you get started on guest blogging. But instead of you going out to do it, why not get some rock stars to blog for you?

Reach out to awesome people in your industry with an opportunity for them to contribute to your blog.

Write a "Write For Us" page like this, and you'll even get people asking you if they can write for your blog. Now that's an awesome way to spread the workload.

How Will You Create Consistent Content?

One of the best things you can do to create consistent content is to simply start with your editorial calendar. Plug in your content with a perfect publishing frequency for you, then execute it.

It just so happens that CoSchedule can help you do just that. So why don't you get started today?

How do you create consistent content that this post missed?

About the Author

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.

Download your Consistent Content Infographic

The Actionable Marketing Institute Powered by CoSchedule The Actionable Marketing Institute Powered by CoSchedule

Improve your marketing with on-demand courses designed to give you actionable, results-driven content.

Learn on your schedule

You’ll get hours of training and practical how-tos to improve your marketing. All at your own pace.

Before you go...

Do you want access to 100s of marketing videos, resources, & best practices? Join the Actionable Marketing Institute for on-demand, premium content.

CoSchedule Calendar CoSchedule Calendar

Organize all of your marketing in one place with Marketing Calendar software from CoSchedule.

Ditch the spreadsheets for good.

Finally see all of your marketing in one place with Marketing Calendar software from CoSchedule.

There’s still time to organize your marketing.

Bring together your emails, blog posts, events, and the rest of your marketing with Marketing Calendar software from CoSchedule.

Marketing Suite by CoSchedule Marketing Suite by CoSchedule

Organize all of your marketing in one place with Marketing Calendar software from CoSchedule.

Ditch the spreadsheets for good.

Finally see all of your marketing in one place with Marketing Calendar software from CoSchedule.

There’s still time to organize your marketing.

Bring together your emails, blog posts, events, and the rest of your marketing with Marketing Calendar software from CoSchedule.