How To Automate Your Social Media With CoSchedule And Get Your Time BackClick To Tweet
What Is Social Media Automation?Social media automation is the process of scheduling social media content to publish automatically without manual effort.
Social Media Automation Best PracticesLike anything else in the realm social media, there are major do’s and don’ts as well as best practices that will help you get the most out of your automation process.
Read Before You ShareIf you’re sharing content, it’s important that you read the whole article or consume the piece in its entirety. Why? You need to be able to create messaging that shows actual understanding of what it’s about. People can tell if you haven’t read the content before posting it. You also want to make sure that a piece of content fits your brand. Headlines don’t always explain everything, and the last thing your team wants to do is post an article that doesn’t have anything to do with what your company does. Plus it’s lazy and you don’t want to be lazy when it comes to social media.
#social #media tip: always read before you share!Click To Tweet
Automate Your Social Media Promotions For Publishing New ContentOur next best practice for automating social media marketing is to create new social media campaigns anytime your team creates a new piece of content. You spend a lot of time working on that content, so don't waste the opportunity to promote it.
Shut Off Your Automated Campaigns During A Company CrisisIt happened. Suddenly your company is in PR crisis mode, which means the first thing your team needs to do is shut off your automatic social campaigns. There is nothing worse than when a company is already facing a crisis, and suddenly a tweet goes out about something irrelevant... It comes off as insensitive to what’s already happening with the company and could make the situation worse. If your team goes into a crisis mode, pop into your calendar and find your social campaigns:
Facing a #social #media crisis? Don't forget to turn off any #automated campaigns.Click To Tweet
Use ReQueue To Reshare Evergreen Social Media ContentYou should be sure to maximize the life of your evergreen content by resharing it on social media. But wouldn’t people become annoyed seeing the same social message? Not exactly because social media messages have a short lifespan. For Facebook, it’s about two hours and thirty minutes, while Twitter is a maximum of 18 minutes. That means that your team should reuse that content again to make sure your audience actually sees it. Re-posting your content can be time-consuming though. That’s where a tool like ReQueue comes in. ReQueue is an intelligent social media queue that allows CoSchedule users to reshare content at the click of a button and simply forget it. Not to mention that ReQueue is super simple to activate. Just scroll down to the post you want to add to your queue:
#social #media tip: use #ReQueue in @CoSchedule to reshare posts auto-magically:Click To Tweet
Use Best Time Scheduling To Automate Posting TimesThe final best practice we’ll cover is sending your posts at the best times. Why? During peak times when your audience is the most active, you have the best chance at getting more eyeballs on your content. Now with Best Time Scheduling in CoSchedule, you don’t have to sit and look up the best times to post anymore. It’ll do that automatically for you. How can you active this fantastic feature? Go to your calendar and select a social post:
Avoid These Cardinal Sins Of Social Media AutomationThe ability to automate your social media is an awesome power, but with that power comes the responsibility of using it correctly.
Automatic Direct Messages (DM)Nothing grinds my gears more than when I follow someone on Twitter and an automatic message shows up in my direct message folder. While it may seem like a good idea to thank everyone who follows you, it comes off like spam. No one wants to read a hollow sentiment they know every other follower is getting. So, just say no to automated DMs.
Just say no to automated DMs.Click To Tweet
Automated Responses To Customer ComplaintsThere’s a very good reason why you should never, ever send automated responses to customer complaints. Applebee’s found that out the hard way a few years ago when they started copying and pasting the same comment over and over to angry customers. When someone is already fired up on social media, they want to know they’ve been heard. Automating your company’s response sends a clear message that their opinion doesn’t matter to you and adds gas to the flame.
Never automate responses to customer complaints on #social #media.Click To Tweet
Schedule One Message Across Multiple NetworksWhile it may seem like a great social media hack, your team needs to avoid is posting the same message across multiple networks. Each social network has different requirements and best practices. Not to mention unique audiences and purposes. For example, your LinkedIn content might be professional, while your tweets might be more fun and light-hearted. There’s an easy way to optimize every post for each network, though. Use the Social Message Optimizer. Using this free web-based tool is simple. First, type your message into the field and select which type of post you’re going to be sharing:
Use the Social Message Optimizer to tailor each post to every network.Click To Tweet
Setting Up Your CoSchedule Account For Social AutomationGet your team members that will be working on social media marketing set up in your organization’s CoSchedule account. In the settings tab of your calendar underneath Team is a spot for you to add new team members:
Creating Ad Hoc Social Media PostsAd-hoc social media posts are one-off posts that stand by themselves (rather than being part of a broader coordinated campaign). . These normally don’t connect to a piece of content that your team has created but they can link out to landing pages, videos, etc. Go to your CoSchedule calendar and choose the day that you want to schedule your message and click +:
Promoting Content With Social Media Campaigns in CoScheduleDid you know that you can create social media campaigns to promote your Wordpress content in one place with CoSchedule? Creating content in CoSchedule is easy. Go back to your content list by selecting + in the upper right-hand corner and selecting the piece of content:
WordPress + social media + @CoSchedule = success.Click To Tweet
Creating Standalone Social Media CampaignsFinally, let’s walk through creating standalone social media campaigns. These campaigns don’t directly connect to a piece of WordPress content in your CoSchedule calendar. First you need to add Social Campaigns to your custom content types. To do this go to your settings and scroll down to content types:
Here's how to automate all your #social #media #campaigns in @CoSchedule.Click To Tweet
Automate Your Social Media Approval ProcessSo, creating social content in CoSchedule is easy, right? But, once you’ve created those posts, your social media manager, editor, or client might still need to approve all those posts. And let’s face it, if you have tons of posts to approve, it could take FOREVER. What if there was a way to automate that approval process?
Setting Up Task TemplatesThe first step in automating your approval process is setting up tasks templates that allow you to apply your to-do list into any social media piece. To create a task template, click into a piece of content, select the square box in the corner, and select +New Template:
Adding Approval Steps To Your WorkflowsSomeone on your team (or your client’s team) is probably responsible for approving content. Writing posts in Word docs and sending them back and forth via email isn’t exactly efficient, though. There has to be a better way, right? That’s where task approval steps in CoSchedule come in. You can assign approvals for any task in your task template and your team members won’t be able to check off the task until it’s been approved by a manager. To set this up, go back into your task template and click the arrow on the right-hand side. In the template, it will say Requires Approval From. Select the person that needs to approve the task contents:
Improve social media approval workflows in @CoSchedule. Learn how:Click To Tweet
How To Measure Social Media PerformanceWhat if CoSchedule automagically gathered your social media data and packaged it into a few easy to download reports?
Top Content ReportYou publish a ton of content and trying to find what’s doing well and connecting with your audience can be hard. CoSchedule’s Top Content Report automatically reports on your most-shared content across social media. To find your Top Content Report, go to the left-hand side of your CoSchedule dashboard, select Analytics, and then Top Content Report:
Did you know @CoSchedule has robust #social #analytics capabilities? It's true!Click To Tweet