This Is How Small Brands With Small Budgets Achieve Colossal Results With Andie Coupland From Totara Learning [AMP 146]
- Game Plan: Strategies for marketing goals, product fit, and brand messaging
- Key Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Different approaches for deliverables to measure results of goals and objectives
- Stop Fighting Fires: Stay agile to remain focused on your quarterly priorities
- Keep on Track: Processes in place to stay organized and meet deadlines
- Productivity Pressure: Marketing is getting more done with fewer resources
- Shift in Mindset: Always ask why you’re doing something as a leader/manager
- Andie’s Advice: Find the right tool(s) and learn how to use them to meet your company’s marketing needs right now
- “You need to have the key bits of information that you can refer back to when you’re making all your decisions for all the smaller things that come up.”
- “If you’re going to be successful, you need to have that shared overview of what’s going on, so everyone knows what they’re doing.”
- “You can have all the tools in the world, but if you’re not talking and communicating across the team regularly, it doesn’t mean anything.”
- “We kind of like that challenge of being creative and pragmatic and coming up with novel ways to do more with less.”
This Is How Small Brands With Small Budgets Achieve Colossal Results With @andiecoupland From @totaralearning
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