You know that content marketing has the potential to grow your company. What if you’re not getting results, though? If you don’t have something unique to say or value to offer, it’s tough to get traction in a competitive environment. How can you create unique ideas and overcome mediocre results? Today we’re going to be talking to Jon Henshaw, an accomplished product builder and content marketer. Jon co-founded Raven Tools and is now with CBS Interactive. We’re going to talk about how to fix broken content marketing. You won’t want to miss today’s show!
“One of the great things about content marketing is that it kind of levels the playing field among other companies.... You don’t have to have the tens of thousands of dollars or more in paid advertising budget. You just have to have good ideas.”
“The internet is a big place and yes, most things have already been done... You have to be even more creative.”
“The part that I geek out the most on is actually putting that content together and writing the code behind that content so that it can perform really well.”
What To Do When Your Content Marketing Isn’t Working With @henshaw
Nathan is the Head of Content & SEO at SimpleTexting. He's a demand generation enthusiast, content marketing advocate, and team player. He enjoys spending time with family and friends, running ultra marathons, and canoeing in the Boundary Waters in Minnesota.
Connect with Nathan on LinkedIn.