Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From Hashtag Legal [AMP 177]
![](https://media.coschedule.com/uploads/177_Jamie-Podcast-Graphics_header.png?w=3840&q=75)
- Big Business: Influencer marketing shifted from blogs and brands to billions
- All Parties Involved: Transactions include influencers, agencies, and brands
- Misconceptions: Influencers take any sponsored content and focus only on ROI
- Best Practices: Quality over quantity, metrics, and analytics of sponsored content
- Worst Tactics: FTC disclosures defeat trust between influencers and brands
- Getting Started: Conduct research, learn from others, and find influencers
- Do’s: Build authentic relationships and form true partnerships
- “Brands are now really approaching [influencer marketing] in a much more business sort of way and in a much more thoughtful way.”
- “Most influencers are really curating those offers that they are receiving to make sure they are really a good fit.”
- “More transparency is really the way to go.”
- “If you find influencers who are already engaging with your content... go talk to them and see what kind of arrangement can be struck.”
Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From @hashtaglegalllc
Click To TweetTranscript:
Ben: Influencer marketing is a rapidly growing industry worth billions of dollars. That growth is showing absolutely no signs of slowing down in the near future. If you’ve been considering jumping on the trend or even if you’ve been in the game for a while, there are some do’s and don’ts that you might not be aware of. Including some that could get you into trouble with the FTC if you're aren’t careful, and that’s not something anyone wants for their company. What you do want, though, is a direct line to your customer base that helps you grow your brand while offering you direct insight into what people really think about your products. To find out how to achieve those kinds of benefits from influencer marketing while staying within sound ethical practice and the law, I spoke with Jamie Lieberman from Hashtag Legal who does a fantastic job explaining key do’s and don’ts about the practice, shared some really good tips on how to get started, and even how to take your influencer marketing to the next level once you’ve gotten yourself comfortable and your feet wet with it. As a founder/partner in the Influencer Marketing Association and the business owner at Hashtag Legal, she brings a ton of really unique insight into this topic, both from a strategic perspective, as well as a legal one. Stick around to hear what she has to say. Welcome to the show, Jamie, how's it going? Jamie: Great, how are you? Ben: I'm fantastic. I hear it's a little bit dreary out there in the greater New York City area today. Jamie: It is. It’s really overcast but we're trying to keep it happy anyway. Ben: Good, keeping it happy is good advice for all of us. Jamie: Yeah, sometimes you just got to smile through it. Ben: Absolutely. Well, I'm smiling because I'm really excited to talk about influencer marketing, do’s and don’ts, things that need to be put to rest, and things we should be doing instead. I'm particularly excited about this, just because it's such a hot topic right now and it's also something I don't really know a ton about. I'm thinking this is going to be educational for myself as much for our audience, so I really appreciate your time. The first thing that I would like to ask, maybe is a good starting point, what have been some of the biggest shifts in influencer marketing you've seen in the past few years? Jamie: I've actually been in the space for longer than the term influencer existed. It's been really interesting to watch it change. I was a blogger many, many years ago and then I started working for a company that did conferences for bloggers. I was working for more than six or seven years ago. At that time, sponsored content looked very different. There wasn't much budget behind it. It was a lot of we’d send 100 press releases out to a bunch of bloggers and hope some of them would post. Sometimes a gift card would be involved; that would be a bonus, and there’d be a lot of offers of gift certificates or free products. But there just wasn't a lot of the real true business plan behind it because people didn't know. Then, you fast-forward to now and it's a massive industry. I just read it's going to grow to 22 billion by 2022, Business Insider said, so it's just changed. It's crazy and it's just changed so much. Now, I feel like all parties to these transactions, which can be anything from an influencer of all varying sizes (and people call them macro, micro, nano, all of the above), but in all the different types of influencers, agencies that either focus on influencer marketing or have a group of people who focus on it within larger agencies. Brands are now really approaching it in a much more business way and in a much more thoughtful way. There's a lot more vetting. There's way more relationship building than there ever had been before between the brands and influencers.![](https://media.coschedule.com/uploads/177_Jamie-Podcast-Graphics_quote-01.png?w=3840&q=75)
![](https://media.coschedule.com/uploads/177_Jamie-Podcast-Graphics_quote-02.png?w=3840&q=75)
![](https://media.coschedule.com/uploads/177_Jamie-Podcast-Graphics_quote-03.png?w=3840&q=75)
![](https://media.coschedule.com/uploads/177_Jamie-Podcast-Graphics_quote-04.png?w=3840&q=75)
![](https://media.coschedule.com/uploads/176_Craig-Podcast-Graphics_CTA.png?w=3840&q=75)