Your Process For Creating Awesome Content Quickly With Neil Patel From Crazy Egg & Hello Bar [AMP 054]
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- Information on what has led to Neil’s incredible success with content marketing.
- Thoughts on why Neil is able to create great content so quickly.
- Some of the most common mistakes Neil sees when it comes to content marketing.
- How Neil uses surveys and research to boost his success, what kinds of questions he asks, and what he does with the results.
- How Neil decides what kind of content to create.
- Neil’s best tip for marketers who want to create prolific content.
- "If it makes people laugh or amuses them, you’re good to go, but sometimes it takes a lot to create content that really amuses.”
- “Go out there and do it. If you can’t figure out how to be motivated to make it part of your daily routine, you’re going to fail because that’s the easiest part.”
- “It isn’t just creation and promotion; it is process as well. I think that’s what a lot of people forget.”
Your Process For Creating Awesome Content Quickly With Neil Patel From Crazy Egg & Hello Bar
Click To TweetTranscript:
Jordan: Today I’m talking with the one and only Neil Patel about how to create awesome content quickly. We’re going to take a deeper dive into his process and content creation, audience research and his relentless work ethic. Today’s episode has a ton of value in store for you. Welcome to a 20-minute master class in content marketing. Neil is a New York Times best-selling author and was recognized as a top 100 entrepreneur under the age of 30 by President Barack Obama. He’s also the co-founder of companies like Crazy Egg, Hello Bar and KISSmetrics. Today’s episode is packed full of inspiration on getting super prolific. Let’s get to it. I’m Jordan with CoSchedule. Here is my conversation with Neil. Hey, Neil. Thanks so much for being on the show today. Neil: Thanks for having me. Jordan: Absolutely. To kick this off, can you tell us about what you’re up to these days? Neil: Sure. I’ve been working a lot on my Neil Patel blog, just growing the traffic, working on Crazy Egg. I’ve been improving the product, making it more feature rich with AB testing, we’re getting into personalization, and working on just creating awesome marketing software that helps people increase their traffic on QuickSprout. Jordan: I found you by typing the words content marketing into Google. I think a lot of people have found you that way too. That’s one of the things that we at CoSchedule most admire you for. Can you share what lead you to having such incredible success with content marketing? Neil: One of the big things that have helped me with content marketing get me to where I am today is being relentless. You just keep blogging and writing. With content marketing, you can get results but don’t expect it in five months, six months. Think of it as like a 5 to 10-year strategy. Whilst people don’t want to look at content marketing as a long-term play when it really isn’t, it should be. Jordan: How do you define what makes the cut? Neil: Eventually, you’ll know if it either hits or it doesn’t hit, in which you’re happy with it or you’re not. Doesn’t mean it’s going to be popular but you’ll know if you’re happy with it or not. What I usually like doing is I look at the content and I’m like alright, if someone reads this, can they get value out of it? If they can get value out of it, they feel if they read it they can get some sort of information with it, oh, this was good, then I’m happy. If they can’t then I’m not happy. That’s usually my rule of thumb. I always look at it in which, hey, when someone reads this, they’re getting value and can they go and implement everything they learned? Which is a step further. If someone could implement and get results, you know you’ve done an amazing job. That’s very effective on the B2B or educational site even if it’s B2C for content that’s just entertaining; if it makes people laugh or amuses them, you’re good to go. But sometimes it takes a lot to create content that really amuses that much.
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