Glossary
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Adaptive Project Management (APM):

Project management approach that creates flexible plans and accounts for fluctuating circumstances.

Responds to changing markets
Increases client satisfaction
Learns from outcomes
Fosters growth of employees and best practices
Creates work processes that adapt to change

Marketing teams establish the APM framework to streamline processes of marketing-related projects.

The APM framework can be outlined as shown below:

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Additional Resources

Marketing Project Management Software: How to Choose and Use the Best Option
How to Make the Best Project Management Plan To Organize Marketing Workflows
The Project Life Cycle: Improve Your Process & Communication With This Simple Framework
How to Get Started With Agile Marketing and Do Your Best Work

Related Terms

Project Management
Agile Marketing
Workflow Management

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