|The primary purpose of an advertorial is not just to promote a product, but rather to educate and inform the reader.
An advertiser still pays a publisher to publish their ad. But the content is more detailed than a traditional ad in order to help the consumer better understand the product.
Characteristics of an advertorial:
L’Oréal Paris printed this advertorial in a copy of Seventeen Magazine. This advertorial provides readers with suggestions and value so they better understand the product.