Advertising has three main goals:

  1. Inform
  2. Persuade
  3. Remind

Advertising informs potential consumers about new brands and products. It also persuades them to make a purchase while reminding them why they need the product or service.

Here are some tips on how to create an effective advertisement:

  • Be Authentic
  • Know Your Audience
  • Use Engaging Visuals
  • Write Creative Messages
  • Meet Your Target Audience Where They Are
  • Measure And Evolve Your Message

Advertising has changed throughout time. As technology continues to grow, you can assume advertising efforts will continue to evolve.

For example, take a look at a couple of Coca Cola’s advertisements.

You can see clear differences between their old print advertisement, and their newer, digital advertisement. It’s evident that Coca Cola’s advertising strategy has evolved with the times.