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Affiliate Marketing:

Affiliate marketing is a form of relationship marketing where a company pays a commission to another company or individual in exchange for referral traffic (and sales attributable to that traffic). Typically, a website will include links to products on another site (usually in blog posts or articles), which will pay a small percentage of its revenue totals in return. 

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Example

It’s common to see websites include disclaimers at the bottom of blog posts or articles disclosing affiliate relationships. Here is an example of such a disclaimer from The Verge:

Sample link for an affiliate marketing program

These types of arrangements are one way websites can build mutually beneficial relationships to monetize content.

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CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.