The three stages of the buyer’s journey are Awareness, Consideration, and Decision.

1. Awareness: Buyer’s become aware of a problem.

2. Consideration: The buyer begins considering options to solve the problem.

3. Decision: The buyer decides on the right product or service for them.


By understanding the buyer’s journey, marketers can position the product or service to meet prospects’ needs and minimize pain points. In turn, this will help close more sales for the business.