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Buyer Persona:

A buyer persona is a simple character description of a company’s target customer. It can be considered a synonym to an “audience persona” or “marketing persona.” 

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Generally, a persona will include the following information:

  • Age
  • Location
  • Gender
  • Income
  • Occupation
  • Hobbies
  • Interests
  • Key Problems / Pain Points

This information is used by marketers to craft messaging tailored to the interests and needs of the company’s customer base.

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CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.