Competitive advantages are the result of: 

  • Product Cost
  • Quality 
  • Branding 
  • Customer Service 

In turn, a product or service will appear more desirable and perform at a higher level than others in the same industry or market – leading to greater profit margins. 

Google, for example, enjoys the competitive advantage of being the only effective search engine over the internet. The company was able to reach its height because of its size, innovation, and market position.