Content writing can be done by anyone on a marketing team. This includes content marketers, social media managers, and marketing assistants.

Examples include:

  • Web Pages
  • Blog Posts
  • Email Newsletters
  • Product Pages
  • Press Releases
  • Case Studies
  • White Papers
  • Social Media Posts

Content writing is sometimes confused with copywriting. The venn diagram below shows the differences between them.

As you can see, content writing focuses more on educating readers. Copywriting focuses more on pushing prospects down the sales funnel.