Copywriting involves writing text specifically for the purpose of advertising or marketing. A person who writes this text is known as a copywriter.

When getting started, you need to gain an understanding of your audience, their pain points, and the marketing funnel.

Here are a few copywriting formulas to connect with your audience and motivate them to take action.

  • PAS (problem/ agitate/ solution)
  • AIDA (attention/ interest/ desire/ action)
  • The 4 C’s (clear/ concise/ compelling/ credible)

The graphic below from Full Height Copy shows what copywriters could create.

As you can see, there is a variety of content a copywriter can create.