Experiential marketing is also known as “live marketing” or “event marketing”. The marketing events tend to play on the five senses, and allow an experience like no other.
Oreo has a great example of what an experiential marketing experience can do. During the SXSW Festival in 2014, Oreo put up a booth that allowed visitors to try uniquely flavored cookies created by a 3D printer. The cookies’ flavors were determined by what was trending on Twitter at the time. People would tweet which flavor they wanted someone to try, and the 3D printer would create it for the festival attendees.
There are many benefits of experiential marketing. Giving consumers an immersive brand experience can build brand awareness, foster brand loyalty, generate leads, and offer ways for prospects to try your products. Coming up with the idea for an event like this might be difficult, but the payoff is worth it.
