What's CoSchedule?

Customer Retention Rate:

Customer retention rate measures how well subscription and service-based companies retain customers over a given period of time. It excludes the number of new customers acquired during this period. 

Alphabet Soup

This metric is calculated by subtracting new customers from total customers at the end of the time being measured. Then, this number is divided by the number of customers at the beginning of the time being measured, divided by 100.

You may also encounter the abbreviation CRR.

Soup Can

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Additional Resources
Chef's Hat

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.