Facebook ads are set based on your budget and can target any audience. They can also be in a variety of different formats, including videos, images, and slideshows.
In order to set up a Facebook ad, you need to ask yourself some questions. Those include:
- What is your goal?
- Who is your audience?
- Where do you want to run your ad?
- What is your budget?
- Which format do you want to use?
After you answer these questions, you can place your ad. Finally, you need to make sure you monitor and manage your ad so you know you’re getting a good return on ad spend (ROAS).
Below is a graphic created by WebFX to show what you might spend on a Facebook ad depending on your industry.