Flash mob marketing uses spontaneity to surprise and attract the attention of unsuspecting bystanders. This take place in order to raise awareness for a brand or event.
Flash mob marketing works because it:
- Attracts media attention
- Brings the element of surprise
- Has virality potential
- Introduces you to a new audience
One notable example of flash mob marketing is T-Mobile’s Liverpool flash mob dance. They did this to promote their brand and create a stronger presence in that area.
Video Link: https://www.youtube.com/watch?v=VQ3d3KigPQM