Flyers are a cost effective way for marketers to promote their message. They can be printed at a short notice and distribution doesn’t have to be too expensive.
Key reasons you might use a flyer:
- Allows you to target your audience within your neighborhood.
- Lets you showcase your creative design skills.
- Tangible marketing efforts help the message stick.
Place customer URLs, QR codes, or coupon codes on your flyers to easily measure the success of your efforts.
Put your flyers in a variety of places to increase visibility. Make sure to place them where your target audience will see them.
For example, WeFest creates flyers every year for the country music festival. They place these fliers in grocery stores, restaurants, and other local businesses as well as posting it online.