The offered prize is an incentive for the audience to engage with the campaign and raise awareness about the brand as a result.
Common giveaway items:
- Hoodies & t-shirts
- Reusable water bottles
- Tickets to your seminar/webinar
- Gift card
- Discounted/free services or products
One example is this promotion by Omega Homes for a gift card:
There are multiple ways to enter:
- Like and share the post on Facebook
- Retweet on your personal Twitter
- Like the post on Instagram
Each of these actions spreads awareness of the brand to different audiences.