The offered prize is an incentive for the audience to engage with the campaign and raise awareness about the brand as a result. 


Common giveaway items:

  • Food
  • Hoodies & t-shirts
  • Reusable water bottles 
  • Tickets to your seminar/webinar
  • Information
  • Gift card
  • Discounted/free services or products


One example is this promotion by Omega Homes for a gift card:

There are multiple ways to enter:

  • Like and share the post on Facebook
  • Retweet on your personal Twitter
  • Like the post on Instagram

Each of these actions spreads awareness of the brand to different audiences.

Recommended: Hire Mia’s Giveaway Generator