What does it do?

  • Identifies a target audience
  • Includes a marketing plan 
  • Outlines a sales strategy


A main point to outline is how the product or service solves a problem for the target market.


The planning process should include these steps:

  1. Distinguish a buyer persona(s).
  2. Fill out a persona’s value matrix.
  3. Define a content and lead-gen strategy.
  4. Adjust and iterate as you go.
  5. How to retain customers.