What does it do?
- Identifies a target audience
- Includes a marketing plan
- Outlines a sales strategy
A main point to outline is how the product or service solves a problem for the target market.
The planning process should include these steps:
- Distinguish a buyer persona(s).
- Fill out a persona’s value matrix.
- Define a content and lead-gen strategy.
- Adjust and iterate as you go.
- How to retain customers.
