International marketing covers any marketing effort that expands to more than one country.

Some of the elements of international marketing include:

  • Communication
  • Inbound Marketing
  • Outbound Marketing
  • Product and Marketing Localization
  • Research

If you decide to go into international marketing, you have to think of language and cultural barriers, as well as legal issues and political tensions.

Though there are a lot of considerations to make when venturing into international marketing, many businesses have been able to reap the benefits and use this strategy to grow their company.

Some franchises, like McDonald’s have been able to take advantage of international marketing.

In fact, there are over 37,000 McDonald’s restaurants in around 120 countries.