Use leading indicators to make decisions about your business based on the current economic and industry conditions. They help you better understand market conditions to take advantage of different opportunities


It is essential to use leading indicators along with other data to make a full assessment of the current climate of the marketing place.


Examples of economic lead indicators: 

  • Stock market
  • Housing market
  • Consumer confidence
  • Manufacturing activity


Other lead indicator examples:

  • SEO traffic
  • Bounce rate 
  • # of new businesses in the market
  • # of products purchased by customers
  • # of sales appointments 
  • # of followers
  • Social media engagement