Market trends provide information on industry data. Market trends are analyzed by marketing teams to inform best practices and map marketing strategies. 

Market trends are influenced by the government, international transactions, and consumer behavior over a period of time to create fluctuations in trends. 


Take a look at the communication market. Cell phones are becoming more prominent in today’s society as more technology is developed and consumer use increases. For a marketing strategy, it’s crucial to develop marketing campaigns toward cell phone usage.