The middle of the marketing funnel (MOFU), also known as the consideration stage, is where prospects evaluate a company’s products and services as a solution to their problem. 

The middle of the funnel marketing strategy allows marketers to distribute informative content that develops the relationship between the consumer and the business while growing the prospect’s likelihood of purchasing. 

Examples of middle of funnel marketing activities:

  • Paid Advertising
  • Case Studies
  • Email Marketing Campaigns
  • Discounts
  • White Papers