How Are Opt-In Forms Used?

They are generally embedded on website pages, landing pages, or blog posts. Some common pieces of information they collect include:

  • Name
  • Email Address
  • Phone Number
  • Geographic Location
  • Company
  • Company Size
  • Interests
  • Use Cases

In exchange for information, users will often receive a free resource upon completing the form, such as an ebook, white paper, research report, or a template.

Opt In Form Example

Example of an Opt In Form