Public relations describes the actions an organization takes to shape its brand’s perception. These messages are targeted toward customers, target audience, partners, and stakeholders.

Public relations help brands

  • Earn trust
  • Establish relationships
  • Build brand awareness
  • Attract your target market
  • Generate leads

Public relations is a broad term that encompasses a variety of disciplines. The graphic below shows what public relations can include.

Public relations tactics can include press releases, events, partnerships, press conferences, and pop-up shops. All of these efforts can help a brand develop relationships with their target audience.