Public relations describes the actions an organization takes to shape its brand’s perception. These messages are targeted toward customers, target audience, partners, and stakeholders.
Public relations help brands
- Earn trust
- Establish relationships
- Build brand awareness
- Attract your target market
- Generate leads
Public relations is a broad term that encompasses a variety of disciplines. The graphic below shows what public relations can include.
Public relations tactics can include press releases, events, partnerships, press conferences, and pop-up shops. All of these efforts can help a brand develop relationships with their target audience.