A brand’s spokesperson is in charge of clearly communicating relevant information that the public needs (or wants) to know.
A spokesperson can help a brand gain awareness and credibility. However, a wrongly chosen spokesperson could be unreliable or overshadow your brand.
If you decide hiring a spokesperson is right for your brand, make sure you ask yourself these questions so you pick the right one:
- What does your ideal spokesperson look like?
- How many spokespersons does your brand need?
- What channels will your spokesperson be using?
- What tone of voice do you want them to convey?
Brands like Pepsi have taken this to a whole new level by inviting celebrities to become advertising spokespersons on a temporary basis.
Celebrities like Michael Jackson, Beyonce, and Nicki Minaj have all been spokespersons for Pepsi.