In marketing, a testimonial refers to when a customer publicly writes about how much they love a product or service.

Brands want to have solid testimonials from past customers in order to create trust with potential customers. Testimonials can also help a brand strengthen their credibility.

Here are some ways to get testimonials for your business:

  • Check your online reviews
  • Ask your most loyal customers
  • Incentivize customers to post reviews
  • Set up and monitor Google alerts

Prospective clients trust testimonials because they come from real customers who weren’t paid.

For example, HelloFresh broadcasts their testimonials on their website to convince potential customers to sign up.