Tracking Pixel:

A tracking pixel is a 1x1 image created with a small piece of HTML coding, used to track behavior when a user lands a website page or clicks into an email.

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How Are Tracking Pixels Implemented?

It is placed directly on the website itself. They are used to gather user data, power retargeting advertising platforms, and other marketing purposes.

Tracking pixels can be used to do the following (amongst other things):

  • Track site visits.
  • Track conversions.
  • Track on-site behavior.

They are used by lots of different online services and platforms, such as Google Analytics and Facebook.

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