For a marketer, there's nothing worse than struggling with a creative block. Use this enormous list of social media post ideas for every social network. No matter where your audience is most active, you're sure to find something you haven't shown them before.
1. Share Your Company's Blog Posts
Does your business have a blog? The best way to get your blog seen is to share it on your own social media platforms. Be sure the content you're writing for your business blog is valuable and will connect with your audience.
Show off your company culture with an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your company does something a certain way.
3. Highlight Industry News
Create a list of news sources in your industry, including trade publications or websites. Find those sources on Twitter and follow them. When they share something interesting, retweet it to your followers or share it on another social network, like Facebook or Google+.
4. Share Curated Content
Content curation is simply sharing the content of others in your niche. Sometimes, the things you want to share with your audience have already been written. Rather than spending the time crafting an in-depth post, you can quickly share someone else’s content (giving them credit, of course).
At CoSchedule, we use our Chrome Extension tool to help with our content curation. Here's an example of a post Convince & Convert shared from Oracle:
Not everything you share on social media has to be a blog post or article. Get your audience talking and engaging with one another by asking a burning question. For example, you could ask, "What sort of content should I blog about next?"
6. Showcase Product/Company Videos
Visuals are eye-catching when your audience is scrolling through their news feed. Research shows that videos have a 135% greater organic reach compared to photos. Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have.
Aside from sharing an entire "How-to" post, you can share a few tips that you think are the MOST important. Sharing a simple tidbit is an easy way to share valuable information with your audience.
Here at CoSchedule, we call them "Pro Tips."
9. Post Memes or GIFs
Use memes and GIFs when publishing your content to add a fun spin to your post, making it too irresistible for your audience to scroll past.
GIFs are a great way to showcase your brand's personality, stay trendy, and have fun. – HeyOrca
Encourage people to participate in a social media contest related to your brand to boost engagement with those who are already followers. Contests help increase subscribers by requiring non-followers to follow your page to participate.
11. Celebrate A Holiday
No matter where you live, holidays are a big deal. Show your holiday spirit by sharing a holiday-related post on your business page.
12. Share Photos From Company Events
Take your company culture posts further by sharing photos from a company event. If your business hosts a charity event or fundraiser, a great way to spread awareness is by sharing it on social media.
13. Post An Answer To A Commonly Asked Question
Instead of repeatedly responding to the same question, solve it entirely by sharing a post with the answer. Make sure to "pin" the answer to the top of your social media page, so your audience can easily see it. Here's how to pin posts on Facebook and Twitter.
14. Share Infographics
Infographics are a fantastic way to show a step-by-step guide, especially on Pinterest. Infographics allow you to share a ton of information using visuals. They make boring statistics look appealing!
15. Start A Conversation With A Leader In Your Industry
Cross-promote yourself by starting a conversation with somebody in your niche. Twitter is a great way to start a conversation your audience will see. Find an industry leader's Twitter handle and make the first move!
16. Link To Free Resources
Who doesn't love free stuff? Your audience will appreciate the free resources, whether it be ebooks, white papers, or other downloadable content. Put together a content bundle or a downloadable infographic, so your audience can use it for reference.
You can get all of our bundles for FREE here!
17. Highlight Podcast Episodes
Sometimes reading content can be time-consuming, so give your audience's eyes a break and share a podcast episode. Even better, start your own!
Check out this post to help get you started with your own podcast.
18. Post New Job Listings
Is your team expanding? Let your audience know! Who better to work for your company than a dedicated fan who's watched your company grow? Maybe they have a friend who would be interested in working for you. Be sure to list what positions are open like Built Visible does in this example:
19. Highlight New Team Members
After posting your job listing, you will likely find the right candidate. Once you've found the right candidate(s), take it a step further and show them off to your audience. Let everyone know that you're excited to have them on your team.
20. Celebrate National Days
Check out NationalCalendarDay.com to find things like National Donut Day — and tons of other days you probably never knew existed. Post content for product lines relevant to that day.
Live videos have become huge on social media recently. Facebook, Twitter, Instagram, and Snapchat have options for going live. Find the platform that works for you and where you will get the most views from your audience.
Try to make it a weekly series. For instance, "Tip Tuesday" or "Fun Fact Friday." This way, your audience will be sure to tune in on those days.
23. Promote Email Sign-Ups
If your audience wants to attend a webinar or demo, you'll need to inform them by promoting the sign-up link on social media. Promote signup forms for webinars, demos, email newsletters, and so forth.
24. Create Image Scrambles
You'll have your audience scratching their heads when you post image scrambles. Image scrambles can be posts where an image is scrambled up or zoomed in, so your audience has to guess what it is. This tactic is a great way to get engagement from your audience.
Inspirational quotes can be cheesy, but they are also effective if done correctly. At CoSchedule, we use quotes from industry leaders that our audience will find relatable. Find quotes from leaders in your industry or testimonials from your audience that will resonate with your target audience.
26. Company Accomplishments
Believe it or not, your audience wants to see you succeed. Share your successes with them on social media and celebrate together! Let your audience know if you win an award or reach a particular milestone!
27. Host A Twitter Chat
A Twitter chat is a conversation around one unique hashtag. The hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to connect people with these interests regularly.
When hosting your Twitter chat:
Decide on a clear and brief hashtag that represents your brand.
Choose a day and time that you can consistently hold Twitter chats.
User reviews are proven sales drivers. Try sharing positive reviews of your products. You could also review a tool your company uses or integrates with to help drive sales.
31. Post Images Or Videos Of Your Product
The best way to show how something works is through visual representations. Give your audience a firsthand look at how your product works, and maybe even throw in a cool tip they might not know if they didn't see the image or video.
32. Feature User-Generated Content
We know you have super fans out there. Don't be afraid to show them off by posting fan-worthy content. Posting user content shows your brand in the real world and creates free promotion.
If a fan posts something noteworthy about your company, give it a share!
33. Show Off Your Company History
Has your company been around longer than microwave popcorn? Then you have some history to share! It's always fun to see how far a business has come and where it started. Sharing a quick tidbit or piece of history is sure to intrigue your viewers.
34. Highlight Company News
Speaking of sharing your history, keep your followers in the loop. Are you getting a new space or launching a new product? Just have big news in general? Get the word out by sharing the information with your followers.
35. Create A Weekly Series
Create a weekly series or show as a way to utilize live video on social media. There are a few ways you can do this.
Use a traditional talk show format.
Have a guest each week.
Paste has a series where they host musicians in their studio to perform:
36. Repurpose Blog Graphics
Creating new visual content for every social media post can be resource-intensive. Instead, create blog graphics with social sharing in mind. Make your blog graphics correctly proportioned for your chosen social network, then create social media posts or entire campaigns around those posts, reusing their inline graphics.
37. Share A Case Study On One Of Your Customers
Do you have a customer you know has succeeded thanks to your company or product? Get them involved in a case study! Then, share it on social media:
38. Share A Survey
Surveys engage the customer and allow you to hear direct answers from customers on what products they like, what they would change, etc. Check out this example from Case Study Buddy:
39. Share A Fill-In-The-Blank Post
Asking your audience to finish a sentence can be fun and encourages engagement.
Think something like this:
40. Post a Statistic
Statistics are curated research on a specific topic. Share statistics to pique customers’ interest in research in the industry.
41. Reshare Your Top Performing Posts
You don't always have to reinvent the wheel. If a post did well once, who’s to say it won't do well again? Research from CoSchedule shows that it might even do better the second time around.
The easiest way to identify top-performing posts and automatically reshare them is with CoSchedule.
Use social analytics to discover your best-performing posts.
Then, use ReQueue to create an intelligent queue of social posts to reshare automatically.
42. Promote Your Partners
Add positivity to your audience's feed and shout out a company you work with that's killing the game.
43. Share Interesting Industry Research
Having the latest knowledge and research is key to maintaining a competitive advantage. Share stats and snippets of industry research reports, either one you've created yourself or ones you've curated around the web.
44. Preview A New Product
Everyone loves being the first to see new stuff. By consistently sharing previews of new products or features, your audience will know where to go to find your latest updates.
45. Get Creative With Emojis
Emojis can add flash to your social media posts. By following this infographic, ensure you're using them appropriately and in conjunction with other guidelines.
46. Give Away Something Free
Offer your audience an incentive to take action and get a freebie. You can drive strong engagement and help promote your products with this tactic.
47. Do A Social Media Takeover
A takeover can include an employee or a customer takeover. It allows you to mix up content and make it more casual and “social.” This Instagram takeover is by an organization to build awareness and share insight. You can do the same for your industry!
48. Spotlight Staff
Spotlight your employees and management team to show your team appreciation. Inc.com believes it is essential to show customers your company culture and make your company more personable.
49. Showcase What You’re Working On
Highlight your team's work to build excitement for upcoming products and features. Also represented often as a #sneakpeek or #comingsoon as a gentle reminder to customers that things are in the works.
50. Post Instagram Reels
Since people have short attention spans, quick 15-second videos are perfect for reaching new customers and creating fun content.
51. Highlight Your Community
Highlight things that you and your customers care about in community spotlights. This makes your brand more real for customers and shines a light on the community you care about.
52. Share Behind-The-Scenes
Behind-the-scenes posts are fun for viewers because they feel like they are insiders. This content is easy to produce and has positive results in making your company more personable.
53. Share Influencer Content
Share posts from influencers to tie your marketing efforts together. This encourages people to post your products for the chance to be featured on your social accounts.
54. Post A Customer Interview
Interview your customers to create brand loyalty and interesting content. Interviews help your company to focus on building and maintaining relationships and show your customers how valued they are.
55. Do A “How It’s Made” Feature
Show how something gets from an idea to a product to engage your customers. This type of content also allows more trust in the quality of your products and your team's talent.
This post was originally published on May 16, 2018. It was updated and republished on August 29, 2022.