55 Effective Social Media Post Ideas To Fill Your 2022 Content Calendar

Animated computer graphic showing the different social media sites For a marketer, there's nothing worse than struggling with a creative block. Use this enormous list of social media post ideas for every social network. No matter where your audience is most active, you're sure to find something you haven't shown them before.

1. Share Your Company's Blog Posts

Does your business have a blog? The best way to get your blog seen is to share it on your own social media platforms. Be sure the content you're writing for your business blog is valuable and will connect with your audience. Person walking across different idea lightbulbs Source

2. Post About Your Company's Culture

Show off your company culture with an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your company does something a certain way. CoSchedule's Nathan Ellering quote about break patters and stepping away from work Source

3. Highlight Industry News

Create a list of news sources in your industry, including trade publications or websites. Find those sources on Twitter and follow them. When they share something interesting, retweet it to your followers or share it on another social network, like Facebook or Google+. Instagram graphic introducing reels management Source

4. Share Curated Content

Content curation is simply sharing the content of others in your niche. Sometimes, the things you want to share with your audience have already been written. Rather than spending the time crafting an in-depth post, you can quickly share someone else’s content (giving them credit, of course). At CoSchedule, we use our Chrome Extension tool to help with our content curation. Here's an example of a post Convince & Convert shared from Oracle: 1 in 3 people trust social media influencers over brands Source

5. Ask A Question

Not everything you share on social media has to be a blog post or article. Get your audience talking and engaging with one another by asking a burning question. For example, you could ask, "What sort of content should I blog about next?" CeraVe twitter poll Source

6. Showcase Product/Company Videos

Visuals are eye-catching when your audience is scrolling through their news feed. Research shows that videos have a 135% greater organic reach compared to photos. Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have. Peregrine Ice product review youtube video Source

7. Share Customer Reviews and Testimonials

Former West Texas Rehab customer testimonial Source

8. Share Quick Tips and Advice

Aside from sharing an entire "How-to" post, you can share a few tips that you think are the MOST important. Sharing a simple tidbit is an easy way to share valuable information with your audience. Here at CoSchedule, we call them "Pro Tips." Re-Share top performing content to get bigger results Source

9. Post Memes or GIFs

Use memes and GIFs when publishing your content to add a fun spin to your post, making it too irresistible for your audience to scroll past.
GIFs are a great way to showcase your brand's personality, stay trendy, and have fun. – HeyOrca
Memes and GIFs are extremely popular on social media, even among top companies. At CoSchedule, we’ve recently started using memes and GIFs on Twitter and have found that they receive far more likes and retweets than regular images. DuoLingo GIF posted on twitter Source

10. Run A Contest

Encourage people to participate in a social media contest related to your brand to boost engagement with those who are already followers. Contests help increase subscribers by requiring non-followers to follow your page to participate. Chick-fil-a social media customer contest Source

11. Celebrate A Holiday

No matter where you live, holidays are a big deal. Show your holiday spirit by sharing a holiday-related post on your business page. Walt Disney World holiday post Source

12. Share Photos From Company Events

Take your company culture posts further by sharing photos from a company event. If your business hosts a charity event or fundraiser, a great way to spread awareness is by sharing it on social media. Chick-fil-a employee event post Source

13. Post An Answer To A Commonly Asked Question

Instead of repeatedly responding to the same question, solve it entirely by sharing a post with the answer. Make sure to "pin" the answer to the top of your social media page, so your audience can easily see it. Here's how to pin posts on Facebook and Twitter. GravityKit frequently asked questions post Source

14. Share Infographics

Infographics are a fantastic way to show a step-by-step guide, especially on Pinterest. Infographics allow you to share a ton of information using visuals. They make boring statistics look appealing!

15. Start A Conversation With A Leader In Your Industry

Cross-promote yourself by starting a conversation with somebody in your niche. Twitter is a great way to start a conversation your audience will see. Find an industry leader's Twitter handle and make the first move! Emerging Prairie post about collaboration with other people and companies Source Who doesn't love free stuff? Your audience will appreciate the free resources, whether it be ebooks, white papers, or other downloadable content. Put together a content bundle or a downloadable infographic, so your audience can use it for reference. You can get all of our bundles for FREE here! National Give Something Away Day art.

17. Highlight Podcast Episodes

Sometimes reading content can be time-consuming, so give your audience's eyes a break and share a podcast episode. Even better, start your own! Check out this post to help get you started with your own podcast. Advertisement for company podcast on Twitter Source

18. Post New Job Listings

Is your team expanding? Let your audience know! Who better to work for your company than a dedicated fan who's watched your company grow? Maybe they have a friend who would be interested in working for you. Be sure to list what positions are open like Built Visible does in this example: Built Visible job ad on Twitter Source

19. Highlight New Team Members

After posting your job listing, you will likely find the right candidate. Once you've found the right candidate(s), take it a step further and show them off to your audience. Let everyone know that you're excited to have them on your team. Show off new employees online Source

20. Celebrate National Days

Check out NationalCalendarDay.com to find things like National Donut Day — and tons of other days you probably never knew existed. Post content for product lines relevant to that day. National donut day post by Sandys Donuts Source

21. Promote An Event

Create an Event Page on Facebook to make your event feel more personable to your audience. Then promote the heck out of it on your social media channels! Wild Terra Cider event post Source

22. Post Live Videos

Live videos have become huge on social media recently. Facebook, Twitter, Instagram, and Snapchat have options for going live. Find the platform that works for you and where you will get the most views from your audience. Try to make it a weekly series. For instance, "Tip Tuesday" or "Fun Fact Friday." This way, your audience will be sure to tune in on those days. Live on Instagram page in the Instagram app.

23. Promote Email Sign-Ups

If your audience wants to attend a webinar or demo, you'll need to inform them by promoting the sign-up link on social media. Promote signup forms for webinars, demos, email newsletters, and so forth. Live webinar event details Source

24. Create Image Scrambles

You'll have your audience scratching their heads when you post image scrambles. Image scrambles can be posts where an image is scrambled up or zoomed in, so your audience has to guess what it is. This tactic is a great way to get engagement from your audience. Image scramble of new product coming soon Source

25. Post Inspirational Quotes

Inspirational quotes can be cheesy, but they are also effective if done correctly. At CoSchedule, we use quotes from industry leaders that our audience will find relatable. Find quotes from leaders in your industry or testimonials from your audience that will resonate with your target audience. Source

26. Company Accomplishments

Believe it or not, your audience wants to see you succeed. Share your successes with them on social media and celebrate together! Let your audience know if you win an award or reach a particular milestone! Recognition post of 50 pioneer companies Source

27. Host A Twitter Chat

A Twitter chat is a conversation around one unique hashtag. The hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to connect people with these interests regularly. When hosting your Twitter chat:
  • Decide on a clear and brief hashtag that represents your brand.
  • Choose a day and time that you can consistently hold Twitter chats.
  • Come up with an appropriate topic and questions.
Plan and promote your chat via Twitter. Twitter chat post reminding date and time Source

28. Ask For Customer Feedback

Find out how customers will respond before your product updates or upcoming events by getting customer feedback.
  • "Would you be interested in a social media event?"
  • "Would you like if we created a custom label feature?"
  • "Would you like if we wrote a blog post about email marketing?"
You can do this via a Twitter poll to get your answer. Customer feedback poll from NOVA Source

29. Post How-To Videos

Create short and simple how-to videos explaining how a product or feature works. People are more likely to try out your product once they see it in use. How-to Video from chaco Sandals Source

30. Share Product Reviews

User reviews are proven sales drivers. Try sharing positive reviews of your products. You could also review a tool your company uses or integrates with to help drive sales. Product review on Love Beauty and Planet Source

31. Post Images Or Videos Of Your Product

The best way to show how something works is through visual representations. Give your audience a firsthand look at how your product works, and maybe even throw in a cool tip they might not know if they didn't see the image or video. MasterCraft boat product review and walkthrough Source

32. Feature User-Generated Content

We know you have super fans out there. Don't be afraid to show them off by posting fan-worthy content. Posting user content shows your brand in the real world and creates free promotion. Customer post re-shared by 20BelowCoffee Source If a fan posts something noteworthy about your company, give it a share!

33. Show Off Your Company History

Has your company been around longer than microwave popcorn? Then you have some history to share! It's always fun to see how far a business has come and where it started. Sharing a quick tidbit or piece of history is sure to intrigue your viewers. Critical Software company history post Source

34. Highlight Company News

Speaking of sharing your history, keep your followers in the loop. Are you getting a new space or launching a new product? Just have big news in general? Get the word out by sharing the information with your followers. JotForm Company newsletter on Twitter Source

35. Create A Weekly Series

Create a weekly series or show as a way to utilize live video on social media. There are a few ways you can do this.
  • Use a traditional talk show format.
  • Have a guest each week.
Paste has a series where they host musicians in their studio to perform: Rainbow Kitten Surprise live video Source

36. Repurpose Blog Graphics

Creating new visual content for every social media post can be resource-intensive. Instead, create blog graphics with social sharing in mind. Make your blog graphics correctly proportioned for your chosen social network, then create social media posts or entire campaigns around those posts, reusing their inline graphics. Recommended Image specs per platform

37. Share A Case Study On One Of Your Customers

Do you have a customer you know has succeeded thanks to your company or product? Get them involved in a case study! Then, share it on social media: Results on case study post on Shabana Motors Source

38. Share A Survey

Surveys engage the customer and allow you to hear direct answers from customers on what products they like, what they would change, etc. Check out this example from Case Study Buddy: Case Study Buddy tweet sharing a survey with followers. Source

39. Share A Fill-In-The-Blank Post

Asking your audience to finish a sentence can be fun and encourages engagement. Think something like this: Fill-in-the-blank AD from on passive Source

40. Post a Statistic

Statistics are curated research on a specific topic. Share statistics to pique customers’ interest in research in the industry. Intelligo IRL statistic post on Twitter Source

41. Reshare Your Top Performing Posts

You don't always have to reinvent the wheel. If a post did well once, who’s to say it won't do well again? Research from CoSchedule shows that it might even do better the second time around. ReQueue graph infographic showing improved social media engagement. The easiest way to identify top-performing posts and automatically reshare them is with CoSchedule. Use social analytics to discover your best-performing posts. Then, use ReQueue to create an intelligent queue of social posts to reshare automatically.

42. Promote Your Partners

Add positivity to your audience's feed and shout out a company you work with that's killing the game. Tweet highlighting partnerships and companions. Source

43. Share Interesting Industry Research

Having the latest knowledge and research is key to maintaining a competitive advantage. Share stats and snippets of industry research reports, either one you've created yourself or ones you've curated around the web. Tweet about using robotics in the restaurant business Source

44. Preview A New Product

Everyone loves being the first to see new stuff. By consistently sharing previews of new products or features, your audience will know where to go to find your latest updates. Jamie Lee Curtis reviewing a new product on Twitter Source

45. Get Creative With Emojis

Emojis can add flash to your social media posts. By following this infographic, ensure you're using them appropriately and in conjunction with other guidelines. Statistical analysis of emoji use on social media

46. Give Away Something Free

Offer your audience an incentive to take action and get a freebie. You can drive strong engagement and help promote your products with this tactic. Product giveaway post on Instagram Source

47. Do A Social Media Takeover

A takeover can include an employee or a customer takeover. It allows you to mix up content and make it more casual and “social.” This Instagram takeover is by an organization to build awareness and share insight. You can do the same for your industry! Instagram takeover post from aacom_do Source

48. Spotlight Staff

Spotlight your employees and management team to show your team appreciation. Inc.com believes it is essential to show customers your company culture and make your company more personable. Spotlight staff post on Twitter from Community Tech Network Source

49. Showcase What You’re Working On

Highlight your team's work to build excitement for upcoming products and features. Also represented often as a #sneakpeek or #comingsoon as a gentle reminder to customers that things are in the works. Instagram post showing new products in development Source

50. Post Instagram Reels

Since people have short attention spans, quick 15-second videos are perfect for reaching new customers and creating fun content. Bombas Instagram reel post on new socks Source

51. Highlight Your Community

Highlight things that you and your customers care about in community spotlights. This makes your brand more real for customers and shines a light on the community you care about. Zipcaruk Instagram post in public Source

52. Share Behind-The-Scenes

Behind-the-scenes posts are fun for viewers because they feel like they are insiders. This content is easy to produce and has positive results in making your company more personable. Prosperdigitaltv behind the scenes post on Instagram Source

53. Share Influencer Content

Share posts from influencers to tie your marketing efforts together. This encourages people to post your products for the chance to be featured on your social accounts. Greybandit using influencers on Instagram Source

54. Post A Customer Interview

Interview your customers to create brand loyalty and interesting content. Interviews help your company to focus on building and maintaining relationships and show your customers how valued they are. Royal blue grocery Instagram post review Source

55. Do A “How It’s Made” Feature

Show how something gets from an idea to a product to engage your customers. This type of content also allows more trust in the quality of your products and your team's talent. The Yard Milk Shake Bar how to video on Tik Tok Source This post was originally published on May 16, 2018. It was updated and republished on August 29, 2022.
About the Author

Halle is the social media intern at CoSchedule. She likes community management, scheduling social messages (with CoSchedule, of course), and music.