Category Archive
Actionable Marketing Podcast
Get practical advice from experts who’ve solved big marketing challenges (that no one else talks about).
![Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX [AMP 230]](https://media.coschedule.com/uploads/2021/04/230_Anastasia-Podcast-Graphics_header.png)
Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX [AMP 230]
As a marketer, do you need to create content that applies insights derived from data and research? If so, pay attention to the right data and apply it the right […]
Ben Sailer
April 13, 2021
![Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless [AMP 229]](https://media.coschedule.com/uploads/2021/04/229_Brad-Podcast-Graphics_header.png)
Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless [AMP 229]
Too often, content marketing strategies follow one of two paths: Keyword driven or driven based on what the writer thinks makes an interesting topic. The path to success is somewhere […]
Ben Sailer
April 6, 2021
![How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule [AMP 228]](https://media.coschedule.com/uploads/2021/03/228_Nathan-Podcast-Graphics_header.png)
How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule [AMP 228]
CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has […]
Ben Sailer
March 30, 2021
![What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice [AMP 227]](https://media.coschedule.com/uploads/2021/03/227_Jonathan-Podcast-Graphics_header.png)
What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice [AMP 227]
Why are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results […]
Ben Sailer
March 23, 2021
![How AI Will Make Content Marketing Better (And Why a Robot Probably Won’t Steal Your Job) With Jeff Coyle From MarketMuse [AMP 226]](https://media.coschedule.com/uploads/2021/03/226_Jeff-Podcast-Graphics_header.png)
How AI Will Make Content Marketing Better (And Why a Robot Probably Won’t Steal Your Job) With Jeff Coyle From MarketMuse [AMP 226]
Generative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There’s been a lot of talk about whether or not robots will […]
Ben Sailer
March 16, 2021
![How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content [AMP 225]](https://media.coschedule.com/uploads/2021/03/225_John-Podcast-Graphics_header.png)
How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content [AMP 225]
Some marketers have side hustles to learn new skills, explore their passion projects, and make a little extra cash. Are you a marketer struggling to overcome challenges to be successful […]
Ben Sailer
March 9, 2021
![How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros [AMP 224]](https://media.coschedule.com/uploads/2021/03/224_Simon-Podcast-Graphics_header.png)
How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros [AMP 224]
When you’re in a leadership position, sometimes it’s hard to know who to ask or where to look when you need answers to questions and solutions to problems — especially […]
Ben Sailer
March 2, 2021
![Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io [AMP 223]](https://media.coschedule.com/uploads/2021/02/223_Dan-Podcast-Graphics_header.png)
Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io [AMP 223]
Data problems are probably lurking somewhere inside of your marketing stack. Don’t freak out, just yet. Most analytics packages and marketing software services that deal with data have some gaps […]
Ben Sailer
February 23, 2021
![How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule [AMP 222]](https://media.coschedule.com/uploads/2021/02/222_Tim-Podcast-Graphics_header.png)
How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule [AMP 222]
How does design happen, and how do designers and marketers collaborate? As a common courtesy, provide details to get more work done better and faster. CoSchedule is consistently committed to […]
Ben Sailer
February 16, 2021
![How to Create Content That’s Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media [AMP 221]](https://media.coschedule.com/uploads/2021/02/221_Shondell-Podcast-Graphics_header.png)
How to Create Content That’s Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media [AMP 221]
In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. […]
Ben Sailer
February 9, 2021
![How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions [AMP 220]](https://media.coschedule.com/uploads/2021/02/220_Gary-Podcast-Graphics_header.png)
How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions [AMP 220]
High-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to prevent a cybersecurity […]
Ben Sailer
February 3, 2021
